The Crack Light is a one year old product that you can buy on kickstarter for $5 over its retail price

Mar 17, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

The Crack Light is a one year old product that you can buy on kickstarter for $5 over its retail price

Mar 17, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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We love Kickstarter here at DIYPhotography. It has brought many great photography accessories into our lives. True, sometimes it failed, but for the most part, Kickstarter is a great platform to get a product out there. And for this, we think Kickstarter is pretty cool.

What Kickstarter is not cool for, is when the platform is abused. We got an email telling us that a new campaign for the Crack Light is actually a one-year-old product that you can already buy for a significantly less than the Kickstarter campaign asking price.

The Crack Light is a small, waterproof, phone-sized, USB-powered light. I gotta say, it does seem pretty cool. But it is not new. Crack light has been on the market since IBC 2018, six months ago (or partially, even since NAB 2018, a full year ago). It is made by Profound, a South Korean LED manufacturer. Under the mother company, it is called the PanFlex 5W. Erik Nasso over at Newsshooter covered it at IBC. And guess what? You can buy it cheaper, a lot cheaper than the Kickstarter selling price.

Here is the video from IBC:

The one from NAB 2018

We were kind of surprised to see this light going on Kickstarter under the Blind Spot Gear brand as a new device, so we asked Profound what the selling price was. This is when it hit us. While the selling price at IBC 2018 was $75, and the current MSRP (Manufacturer’s Suggested Retail Price) is $70. If you buy the Crack Light via Kickstarter, it’s £70 (about $92). So, buying direct is $22 (or 24%) cheaper than buying the Crack Light at its Kickstarter price (unless you are an early bird).

Now you do the maths. See if you think its a fair deal.

Kickstarter prices
From Profound catalog

According to Profound’s Instagram, they have distribution pretty much all over the world.  Including the UK. Where Blind Spot Gear is based.

It’s true, the Crack Light has a cleverer quote on the back of the light, and it will probably come in a fancier package, but is this worth $22 extra? Not for me, at least.

While we love Kickstarter as an innovation platform, we like the abuse of the platform a bit less.

DIYP has reached out to Blind Spot Gear, but have received no prior to the publication of this article.

Update: Blind Spot Gear has responded to us, and here is what they said…

Good to hear from you. In short, Profound is a great company with fantastic products, but, as Newsshooter said in their article they are very difficult to get hold of. This is from their article

“The Blind Spot Gear Crack Light is actually made by a South Korean company called Profound. We first saw this light along with other products from Profound at NAB 2018.

The Crack lights are rebranded Profound PanFlex lights. Now, you may be asking why would you want to rebrand an existing product? It’s a good question, but here is the answer. Trying to buy Profound lights is difficult. In fact, you can’t even find out prices or purchase them directly from Profound. This is why BlindSpot Gear have jumped onboard, so they can make them available to a much wider audience.”

With the Power Junkie launching in 2019 it was our aim to design and launch a usb powered 5W light in the first 1/4 of this year. We started to draw up designs​ and specs when at IBC we discovered Profound and have been in discussions with them since then about launching the product to a world market. Like I said, great products but a very little reach in the world market, this is where we can add value.

We made sure we are very upfront about working with them and even have a section on the body of the campaign called our partner.

All the Best

[Crack Light via kickstarter]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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6 responses to “The Crack Light is a one year old product that you can buy on kickstarter for $5 over its retail price”

  1. Aaron David Kartash Avatar
    Aaron David Kartash

    Does the one bought from the manufacturer come with the dimmer?

  2. jakecarvey Avatar
    jakecarvey

    hate Kickstarter markup-scams with a passion, but even $70 is still way too much for this light. It’s cool, I give you that – but it still requires a power pack – so it isn’t nearly as cool as it makes itself out to be. If it had a super slim self contained battery pack – that would make more sense (totally possible btw)

    1. Paul Tobeck Avatar
      Paul Tobeck

      Yes! Would love to see this as a rechargeable, like the size of my Anker phone backup battery, with a tripod hole in the bottom.

  3. jakecarvey Avatar
    jakecarvey

    Wait a minute – did BlindSpot just lower the price? I am showing the single Crack Light for £40, with a few early bird deals available for even cheaper. What gives?

    1. mgutt Avatar
      mgutt

      This is the price without dimmer. You need to compare the Kit price or you look at the price list for “PanFlex LED sheet” that costs only $35.

  4. Huge Dom Avatar
    Huge Dom

    Yeah, seen a few things that are already available in the market for years and marketed on KS as new / innovative plus with a premium on price. Shame on these people.