The business of photography is always a constant hustle

Aug 8, 2019

Missy Mwac

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

The business of photography is always a constant hustle

Aug 8, 2019

Missy Mwac

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

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“It was constant hustle for me the first three years (in business) full time.”

I read this quote from a photographer-turned-business coach. It was advice in a Facebook group. I’m not certain the question that elicited this reply, but it doesn’t really matter. The statement stands alone.

And if the response from this photographer-turned-business coach had been:

“It’s been constant hustle since day one.”

OR

“I’ve never stopped hustling”

OR

“Girl, get some comfy shoes and stock up on wine, ‘cause the hustle never ends…”

…then I would have never written this article.

But, it wasn’t. And therein lies the problem with so much of today’s business advice given to the newbies in any field.

See, “It was constant hustle for me for the first three years,” implies that after three years, the constant hustle is no longer required; that one can sit back. Relax.

Take it down a notch. And, to be fair, that’s probably part of the nonsense being peddled in the coaching: “With MY help, we can take you to that next level where constant hustle is no longer needed. And here are my payment plans.”

But, friends, the truth is what the truth has ALWAYS been:

In business, THE HUSTLE NEVER ENDS.

Once more for the people in the back: THE HUSTLE NEVER ENDS.

I, like many of you, have been hustling all my life. Literally, I have run my own business all my adult life. I do very well in my business. Very well. But it comes with a price and that price is blood, sweat, tears and coffee.

There has NEVER been a time that I could sit back and say, “Okay. I’ve arrived. I can stop planning and marketing and worrying and working so hard.” It wasn’t true 3 years in and it’s not true 30 years later.

It’s always hard work, but what you’ll find is the harder the work, the greater the joy when you succeed. To quote Tom Hanks in “A League of Their Own,” the hard is what makes it great.

So work hard. Plan. Worry. Learn. Market. Fail. Learn some more. Day in and day out. 24/7. It’s how success is achieved.

I suspect anyone telling you differently has something to sell you, giving a whole new meaning to the word “HUSTLE.”

About the Author

Missy Mwac is a photographer/eater of bacon/drinker of vodka and a guide through the murky waters of professional photography. You can follow her social media links here: FacebookTumblr. This article was also published here and shared with permission.

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One response to “The business of photography is always a constant hustle”

  1. Hiedi Cummins Avatar
    Hiedi Cummins

    Indeed, but I think it applies to any business today. You have to be in control of many things: your customers’ needs, advertising, trends, etc. As for the advertising, I think, it’s the most easy thing among those. There are lots of companies willing to promote you on the internet. And many companies like https://urbansignandprint.com/ that are ready to help you with outdoor advertising.