Tamron claims “world’s first” f/2 max aperture mirrorless zoom with the new 35-150mm f/2-2.8

Aug 5, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Tamron claims “world’s first” f/2 max aperture mirrorless zoom with the new 35-150mm f/2-2.8

Aug 5, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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It looks like Tamron is taking a leaf out of Sony’s book, claiming records with hidden caveats. First, we had Sony claiming that the A7c was the world’s “smallest and lightest full-frame camera” – which it objectively wasn’t – and then Sony started adding caveats to the claim. Now, Tamron’s doing it with, perhaps not surprisingly, their new Sony E mount 35-150mm f/2-2.8 Di III VXD.

They’re claiming that it’s the “World’s first mirrorless zoom lens with a maximum wide-open aperture of f/2”. And on the surface, the claim is obviously nonsense, because Canon’s got the RF 28-70mm f/2L USM lens, and Panasonic has the 10-25mm f/1.7 and a new 25-50mm f/1.7 zoom on the way. So, yeah, even the manufacturers are clickbaiting these days.

Obviously, the claim comes with a caveat, hidden down at the bottom of the press release stating…

¹ Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of July 2021: TAMRON)

I suppose claiming the “Fastest Sony E mount zoom” isn’t good enough. Which is odd, considering the lens is only available for Sony E mount and the only people who’ll be able to utilise it are Sony shooters. So, why not just say “Fastest Sony E mount zoom”?. And it’s only a development announcement. It’s not even a release announcement. So, there aren’t really many specs available for it yet.

All we know right now is that it’ll have a 35-150mm focal length with a variable maximum aperture going from f/2 at the short end to f/2.8 at the long end. It’s compatible with the new Tamron Lens Utility software to tweak the functions and update firmware directly from your computer and that’s pretty much it so far.

Well, that and it won’t actually be the world’s first mirrorless zoom lens with a maximum wide-open aperture of f/2.

According to Tamron, the software will provide some neat customisation features for the lens, though, including…

  • Focus Set Button settings
    – A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
    – Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
    – Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
    – Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button
    *The function of Focus Set Button can be cleared
  • Focus Ring settings
    – MF Ring Rotation: Change the rotation direction of the focus ring
    – MF Method: Choose the method of focus operation when using the focus ring

I’m sure that when it’s announced for release (and there’s no word on when that may happen) it’ll be at least as good as any other lens Tamron makes, and I’m also sure that within a few days of actually announcing its release, they’ll send out a press release stating that they “underestimated demand” and that there will be shipping delays.

By that time, there might be other f/2 zooms out there for E mount, too. Surely, Sigma’s 24-35mm f/2 is due for a mirrorless refresh soon to bring it to the L mount – which also means it’d be coming to E mount?

Companies really need to quit going for clickbait caveated press releases. They really don’t impress anybody. You know what impresses people? A company announcing a good product and it actually being available to buy at retailers without a six-month wait.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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8 responses to “Tamron claims “world’s first” f/2 max aperture mirrorless zoom with the new 35-150mm f/2-2.8”

  1. Clarence Ch Avatar
    Clarence Ch

    Tamron? forget about this junk

  2. Jake Traynor Avatar
    Jake Traynor

    Tim might be an option instead of the GM

  3. Matt Rogers Avatar
    Matt Rogers

    Is this an FE lens or is it only for APSC?

    It isn’t totally clear from this post.

    1. Kaouthia Avatar
      Kaouthia

      It’s full-frame. Sorry, I thought quoting their caveat about “Sony E-mount full-frame mirrorless cameras” would be enough. :)

      1. Matt Rogers Avatar
        Matt Rogers

        yep, you’re right, it’s there my bad.

        ever read whilst tired I suppose.

        although, Sony’s decision to name the mount with both sized sensors “e-mount” but also referring to apsc lenses as “e-mount lenses” whilst talking about their full frame lenses as “FE lenses” , “full frame lenses for E mount” and occasionally just “E mount lenses” is kinda asking for this sort of confusion.

        1. Kaouthia Avatar
          Kaouthia

          Indeed!

  4. William Dyer Avatar
    William Dyer

    While it isn’t for mirrorless, unless you use an adapter, Sigma produced an excellent 18-35mm f1.8 and 50-150 f1.8 throughout the zoom range for APS-C. So while I like the Tamron lenses I have, the 15-30 and the 24-70 G2, this does not impress me.

  5. MegaNickels Avatar
    MegaNickels

    Damn. it’s a useless zoom range for me but the fact this exists at all is pretty sick.