Gear Announcement

    Hasselblad’s new X2D 100C Lightweight Field Kit costs almost $13,000

    Feb 23, 2023 John Aldred

    Hasselblad has announced a new Lightweight Field Kit bundle for its X2D 100C medium format mirrorless camera. The Hasselblad X2D 100C was released in September…

    Nextorage announces its new V90 and V60 UHS-II SD cards

    Feb 22, 2023 John Aldred

    Sony offshoot, Nextorage, has announced its newest UHS-II SD cards. The announcement brings two new series of memory cards. There’s the UHS-II SE (NX-F2SE), which…

    Westcott FlexiGels make colouring your lights as easy as possible

    Feb 22, 2023 John Aldred

    Westcott has launched a new set of FlexiGels for the Westcott FJ400 strobe. Interestingly, though, they’re not made of your typical gel material. These are…

    The SIRUI A100B Bi-Color is an automatic inflatable photography light

    Feb 22, 2023 Udi Tirosh

    Sirui just made an interesting announcement. A 100 watt auto-inflatable LED light. It is not the first inflatable light we’ve seen here. Pipelight, whom we…

    Sony officially announces the FE 50mm F/1.4 G Master lens

    Feb 21, 2023 John Aldred

    After relatively few leaks, Sony has now officially announced the new Sony FE 50mm f/1.4 G Master lens. It comes hot on the heels of…

    Rode’s 5th Gen NT1 microphone makes it impossible to clip your audio

    Feb 21, 2023 John Aldred

    Rode has announced the Rode NT1 5th Generation large-diaphram cardioid condenser studio microphone. Building on the sound of the classic Rode NT1, the new 5th…

    Tamron’s ultra-wide 11-20mm F2.8 lens is coming to Fuji X

    Feb 20, 2023 John Aldred

    Tamron has announced that the company’s 11-20mm F/2.8 Di III-A RXD, initially launched in April 2021 for Sony E mount is coming to Fuji X….

    Meike releases two new drop-in filter adapters to use EF lenses on Sony E and and EOS R cameras

    Feb 16, 2023 John Aldred

    Meike has released two new drop-in filter lens adapters. There’s the Meike MK-EFTE-C which allows you to mount Canon EF mount lenses onto Sony E…

    DJI Osmo Mobile SE is a scaled down Osmo Mobile 6 with longer battery life

    Feb 15, 2023 John Aldred

    DJI has announced the new Osmo Mobile SE gimbal for smartphones. It’s essentially an Osmo Mobile 6 with a smaller form factor, longer battery life…

    Leica announces two new lightweight 35mm and 50mm f/2 Summicron lenses for L mount

    Feb 12, 2023 John Aldred

    Leica has announced two new lightweight Summicron-SL lenses for Leica L mount at 35mm f/2 and 50mm f/2. You might be wondering why Leica’s announcing…