Gear Announcement

    Leica has re-released its iconic Noctilux-M 50mm f/1.2 ASPH
    Jan 28, 2021 John Aldred

    Leica has announced a reissue of their Noctilux-M 50mm f/1.2 ASPH lens. As the name suggests, it’s designed for the Leica M mount. Its optical…

    Fuji’s $5,999 medium format GFX 100S has now been officially announced
    Jan 27, 2021 John Aldred

    Fujifilm has now officially announced the new GFX 100S, and it has indeed been released at the $5,999 price tag rumoured earlier this month. Given…

    Sony finally launches a flagship camera – the 50-megapixel 8K-HDR video Sony A1
    Jan 26, 2021 John Aldred

    Sony has now announced its new flagship mirrorless camera; the Sony A1. The Sony A1 features a brand new 50.1-megapixel stacked CMOS sensor with upgraded…

    Pergear’s APS-C 10mm f/8 Fisheye lens is basically an $80 lens cap you can shoot photos with
    Jan 25, 2021 John Aldred

    Pergear has launched their new 10mm f/8 fisheye pancake lens. It’s available in an array of APS-C mounts including Fuji X, Sony E and Nikon…

    Aputure has finally released their Light Storm LS60D and LS60X LED lights
    Jan 21, 2021 John Aldred

    First announced in May last year, the Aputure Light Storm LS60D and LS60X LED lights are now officially here. Available in both daylight (LS60D) and…

    Irix’s 45mm f/1.4 is now the world’s fastest medium format Fujifilm GFX lens
    Jan 21, 2021 John Aldred

    Well, that was a surprise. We knew Irix had a fast medium format lens on the way because they released a teaser a couple of…

    Samyang expands its cine lens lineup with the new 14mm T3.1 VDSLR Mk2
    Jan 18, 2021 John Aldred

    Samyang has today announced their new wide-angle 14mm T3.1 VDSLR Mk2 lens, expanding their cine lens lineup to a total of five. It joins the…

    Godox targets Streamers and influencers with new $64 CL10 LED
    Jan 15, 2021 John Aldred

    Godox is on a roll with the new gear at the moment, with the recent releases of the AD100Pro strobe and SZ150R & SZ200Bi zoomable Bowens…

    Specs released for Aputure’s new 100D/X and 200D/X LED lights – shipping starts next week
    Jan 14, 2021 John Aldred

    Yup, the pre-order’s over. Aputure’s new Amaran 100D, 100X, 200D and 200X LED lights are now available to just go and buy. And they’ve released…

    Sony has officially announced its new 35mm f/1.4 G Master lens
    Jan 13, 2021 John Aldred

    Sony has officially announced its new wide-angle full-frame 35mm f/1.4 G Master lens for the Sony EF mirrorless mount – what Sony describes as a…