Gear Announcement

    Fuji releases new 250mm f/4 lens, 1.4x teleconverter and two macro tubes for GFX medium format

    Apr 12, 2018 John Aldred

    It’s Fujifilm’s turn to make their new announcements this week, and they’ve got some that GFX medium format shooters are going to enjoy. First up,…

    Blackmagic’s new Pocket Cinema Camera shoots 4K RAW video for only $1,295

    Apr 10, 2018 John Aldred

    The original Blackmagic Pocket Cinema Camera was wildly popular when it was released. A Super 16mm sensor HD camera capable of shooting RAW video at…

    ProGrade Digital announces world’s first 1TB CFexpress and new V90 SDXC cards

    Apr 8, 2018 John Aldred

    It seems that ProGrade Digital really isn’t messing around here. Early last month, they said they were going to skip XQD in favour of its…

    The LitraPro is the world’s first full spectrum bi-colour action light

    Apr 5, 2018 John Aldred

    Just after we got done comparing the LitraTorch vs the Lume Cube, Litra announces their next generation of LED action light. The new LitraPro offers…

    Lomography launches ultra wide 15mm f/3.8 “Art” lens with 135° field of view

    Apr 5, 2018 John Aldred

    Offering a 135° field of view, Lomography’s new Naiad 3.8/15 Art Lens builds on the Neptune Convertible Art Lens system. The 15mm  lens was hinted…

    Liked the GNARBOX? V2 adds better video editing, Dropbox, Premiere & FCP support and one Terabyte of storage

    Apr 3, 2018 Udi Tirosh

    The GNARBOX (pronounced narbox) solved a major issue for many: How to work in the field with no laptop. A decent laptop that supports backing…

    Elinchrom launches the ELB 500 TTL – Their most powerful portable TTL strobe ever

    Mar 5, 2018 John Aldred

    TTL seems to have become all the rage for big strobes the last few years. There are now TTL strobe options from Godox, Profoto and…

    Sigma announces NINE new native Sony E-Mount Art series lenses

    Feb 27, 2018 John Aldred

    As if Sigma hadn’t given us enough today. With new 70mm f/2.8 Macro and 105mm f/1.4 Art series lenses, we were already pretty excited. But…

    Sigma officially announces the 105mm f/1.4 Art series “Bokeh Master” lens

    Feb 27, 2018 John Aldred

    Now, this is one that Canon, Sigma and Sony shooters have been waiting for. For almost two years, the 105mm focal length at f/1.4 aperture…

    The new Sony A7III boasts best battery life in a mirrorless camera ever – Over 700 shots per full charge

    Feb 27, 2018 John Aldred

    It’s finally here, the camera that many Sony shooters have been waiting for. The update to the gateway camera that convinced many to switch over…