DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

New Canon SX740 HS point & shoot offers 4K video and 40x optical zoom

Jul 31, 2018 by John Aldred 2 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Well, we knew it wouldn’t be long before 4K started to trickle down to lower end cameras. It’s been around in phones for years already. And even though plenty of DSLRs and mirrorless cameras still only shoot 1080p, point & shoots need to play catch up to compete.

And here comes Canon with the SX740 HS. It features a 40x f/3.3-6.9 optical zoom lens, equivalent to 24-960mm field of view on a full frame sensor. It’s also capable of shooting 4K UHD video, 20.3MP stills with a 10fps manual focus burst mode (7.4fps servo AF), and it only costs $399.

On paper, it’ an impressive little camera for such a low price. And replaces the SX730 HS announced last year. It retains much of the same features, but with the addition of 4K video, and faster continuous shooting frame rates.

  • Body type: Ultracompact
  • Resolution: 5184 x 3888 (20.1MP)
  • Image ratio: 1:1, 4:3, 3:2, 16:9
  • Sensor: 1/2.3″ (6.17 x 4.55mm) BSI CMOS
  • Focal length equivalent: 24-960mm (40x zoom)
  • ISO: 100-3200
  • Aperture: f/3.3-6.9
  • Shutter speed: 15 sec – 1/3200
  • Stabilisation: Optical
  • Autofocus: Contrast-detect, multi-area, centre, tracking, single, continuous, face detection, live view
  • Manual focus: Yes, with focus peaking
  • LCD: 3″ 922K dot tilting LCD
  • Touchscreen: No
  • Connectivity: WiFi, Bluetooth, HDMI, USB 2.0
  • Dimensions: 10.9 x 6.3 x 4.1cm (4.2 x 2.5 x 1.6″)
  • Weight: 275g (9.7oz)

It’s available in both black and silver, and the tilting LCD flips all the way up, as you can see above. So, it could be a nice little vlogging machine if the microphone doesn’t suck. Vlogging will often rely on having decent face detection autofocus, too, but as it also supports manual focus, it may not be much of a problem if the AF is terrible. And manual focus also offers focus peaking.

The Canon PowerShot SX740 HS is available to pre-order now for $399. It’s available in black and silver and ships next month.

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Huawei P30 Pro boasts four cameras, 5x optical zoom and optical image stabilization The Voyager 4 drone camera offers 16x optical zoom for up to 1500mm equivalent The OnePlus 7 Pro’s “3x optical zoom” isn’t completely a zoom – It’s a crop Leica launches new C-Lux 20.1MP 15x optical zoom 4K compact camera

Filed Under: Gear Tagged With: Canon, Canon PowerShot SX740 HS, Compact Camera, Gear Announcement

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

« Switching from Nikon to Sony for wedding photography
The Steadify claims to replace all your tripods and monopods »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Insta360’s new teaser says they’re entering the gimbal market
  • Users report blurry photos from Samsung Galaxy S23/S23+ cameras
  • Whale with severe scoliosis captured by drone video
  • Photographer builds 11-foot electronic waste skull to show Bitcoin’s impact on climate change
  • Fuji’x April X Summit reported to be cancelled

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy