New Canon SX740 HS point & shoot offers 4K video and 40x optical zoom

Jul 31, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

New Canon SX740 HS point & shoot offers 4K video and 40x optical zoom

Jul 31, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, we knew it wouldn’t be long before 4K started to trickle down to lower end cameras. It’s been around in phones for years already. And even though plenty of DSLRs and mirrorless cameras still only shoot 1080p, point & shoots need to play catch up to compete.

And here comes Canon with the SX740 HS. It features a 40x f/3.3-6.9 optical zoom lens, equivalent to 24-960mm field of view on a full frame sensor. It’s also capable of shooting 4K UHD video, 20.3MP stills with a 10fps manual focus burst mode (7.4fps servo AF), and it only costs $399.

On paper, it’ an impressive little camera for such a low price. And replaces the SX730 HS announced last year. It retains much of the same features, but with the addition of 4K video, and faster continuous shooting frame rates.

  • Body type: Ultracompact
  • Resolution: 5184 x 3888 (20.1MP)
  • Image ratio: 1:1, 4:3, 3:2, 16:9
  • Sensor: 1/2.3″ (6.17 x 4.55mm) BSI CMOS
  • Focal length equivalent: 24-960mm (40x zoom)
  • ISO: 100-3200
  • Aperture: f/3.3-6.9
  • Shutter speed: 15 sec – 1/3200
  • Stabilisation: Optical
  • Autofocus: Contrast-detect, multi-area, centre, tracking, single, continuous, face detection, live view
  • Manual focus: Yes, with focus peaking
  • LCD: 3″ 922K dot tilting LCD
  • Touchscreen: No
  • Connectivity: WiFi, Bluetooth, HDMI, USB 2.0
  • Dimensions: 10.9 x 6.3 x 4.1cm (4.2 x 2.5 x 1.6″)
  • Weight: 275g (9.7oz)

It’s available in both black and silver, and the tilting LCD flips all the way up, as you can see above. So, it could be a nice little vlogging machine if the microphone doesn’t suck. Vlogging will often rely on having decent face detection autofocus, too, but as it also supports manual focus, it may not be much of a problem if the AF is terrible. And manual focus also offers focus peaking.

The Canon PowerShot SX740 HS is available to pre-order now for $399. It’s available in black and silver and ships next month.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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2 responses to “New Canon SX740 HS point & shoot offers 4K video and 40x optical zoom”

  1. Frank Nazario Avatar
    Frank Nazario

    I’ll wait for the Nikon mirrorless … I want to see what it brings to the table before “throwing” away money.

  2. bergstrom Avatar
    bergstrom

    and no f2.8 for zoom