Fujifilm
Why the new FUJIFILM GFX 100 medium format camera is a real innovation
Getting to play with a prototype camera is a little like Christmas morning mixed with Texas Hold’em. There is a childlike excitement in getting to…
A countdown timer showed up on the Hasselblad website – Is the X1D Mark II (X2D?) on the way?
I’m seeing a little bit of speculation on social media after a new countdown timer has just appeared on the Hasselblad website. So soon after…
Take a peek BTS to see how Fujifilm developed the GFX100 from concept to production
News of Fujifilm working on a 100-megapixel camera has been around since Photokina 2018 last September. Finally, only last month, it was unveiled. The Fuji GFX 100 is…
New Fujifilm Instax Mini LiPlay adds audio to instant photos
In late May, Fujifilm teased the Instax Mini LiPlay, another analog-digital hybrid camera with LCD screen. It’s now officially announced, and other than bringing together…
Fujifilm performs a 180 and is actually reintroducing Acros film
Well, this is kinda cool. It appears that Fujifilm isn’t doing everything they can to forget film exists, after all. It was mentioned last July…
Fujifilm teases another Instax analog-digital hybrid with LCD screen
It was two years ago when Fujifilm introduced SQ10, its first analog-digital hybrid. The company is now teasing another Instant camera with LCD screen, and…
This is the first timelapse shot on the new 102-megapixel Fujifilm GFX100
It seems that every time a new super high-resolution camera is released, one of the first samples we see of it in use is a…
Fuji’s new GFX 100 has 3.76 million AF points for almost 100% frame coverage
Fuji’s new GFX 100 is here, and it’s a big looking beast of a camera. It’s a 102-megapixel camera with a 43.8 x 32.9mm BSI…
Shooting with a 50 year old, $100 lens on a $6K camera
So I made a big purchasing decision a few months ago by investing in the new Fujifilm GFX 50R camera. It is a larger-than-full frame, ‘medium format’ sensor…
Czech online store lists the Fujifilm XF33mm f/1.0 autofocus lens price at $3,100
The Fujifilm 33mm f/1 AF lens isn’t exactly a secret. It was first mentioned back in July last year when Fujifilm released their latest…








































