At their NAB Show today, Sony made certain that ‘4K’ would be their hot word for audiences to catch on to. It’s what came up on the screen as the live stream even began, and continued to be spoken about for its presence in medicine, business, filmmaking, and consumer use. Sony made sure that 4k touched every single topic they covered. One of those topics was the company’s announcement of the full frame Sony A7S, a camera introduced at the end of the segment that we’ve been anticipating for a while now.
Back about a month ago came the announcement of the Panasonic GH4, a Digital Single Lens Mirrorless (DSLM) camera with the ability to record 4K video. Panasonic released word of its plans to keep the camera at a reasonable price of less than $2000, and it seems now that they went through and delivered.