Swedish photographer proves that the world is not ready for hairy female legs yet

Oct 3, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Swedish photographer proves that the world is not ready for hairy female legs yet

Oct 3, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Adidas has started a new campaign that centers around authenticity. Their “Icons of Tomorrow” promote the brand, and these are the people who are “using their creativity to motivate a better tomorrow.” Among these icons who promote diversity is a Swedish photographer Arvida Byström, who caused a lot of stir because of, believe it or not – hairy legs.

After releasing her photo for the Adidas campaign, she received plenty of negative comments because of the unshaved legs. But it doesn’t end here, and she claims she even received rape threats.

https://www.youtube.com/watch?v=elDe_kHYTb8

Arvida Byström is a 25-year-old Swedish photographer, model and artist. In her work, she fights gender roles and tries to break the shackles of femininity. She plays with “girly” aesthetic, and her work takes part in reinventing body norms self-empowerment.

By her own choice, Arvida doesn’t shave her body hair. So, when she was selected to pose for the Adidas campaign, she posed with her hairy, all natural legs, which caused a flood of negative comments. French website MadmoiZelle gathered a collection of the insults Arvida received:

  • Go and shave.
  • Dégueulasse, cleanly disgusting.
  • If she shaved her legs, yeah, I’d just kiss her.
  • Well now, surely, I will never wear Adidas.
  • Close your mouth, dirty feminist imbecile, it’s ugly sh*t.

On her Instagram profile, she shares that she even received rape threats in her inbox. That’s right, rape threats because of some leg hairs:

“My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week. Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair. Literally I’ve been getting rape threats in my DM inbox. I can’t even begin to imagine what it’s like to not posses all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person.”

Of course, not everyone is that bitter over a bit of someone else’s leg hairs. She says she’s also received lots of positive feedback. But, getting a rape threat just because you don’t shave your legs, that’s just… disturbing.

It’s 2017, and I can’t believe we’re even still discussing things like this. I like the comment of a woman who writes: “I heard she received rape threats… for hairs!!? Men are free to choose, why not women?” I mean, really, if guys can choose to be hairy, why shouldn’t ladies choose, too? Shaving, waxing or letting your body hairs grow is a matter of everyone’s personal preference, no matter which gender you are. It shouldn’t even be a matter of discussion.

Anyway, while I’m on Arvida’s side, I wouldn’t call her “brave.” At least not for growing and showing off hairs. But, it is brave to stay true to your own choices in the world where you receive rape threats over them. And I hope people will come to their senses at some point in the future and stop being so bitter, creepy and even dangerous in their comments.

[via MadmoiZelle, Les Inrockuptibles]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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59 responses to “Swedish photographer proves that the world is not ready for hairy female legs yet”

  1. Joshua Prieto Avatar
    Joshua Prieto

    People are dreadful aren’t they.
    This model is sexy as shit and I admire the photographic work.

  2. Michael Dexter Avatar
    Michael Dexter

    The only thing wrong in this photo are the shoes…

  3. Alexandre Bettencourt Avatar
    Alexandre Bettencourt

    Not atractive to me. That’s just personal preference.

    1. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      And I think that we all could not care less about what you find attractive or not…

    2. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      Quick intro: you’re on Facebook. This is the comments section. And you’re a troll. See ya.

    3. Ian McArthur Avatar
      Ian McArthur

      You’ve accidentally hit the r button when you typed TOOL Alexandre ?

    4. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      Ian McArthur I’m sure you know how to spell TOOL better than anyone. It’s an opinion. Don’t be a little bitch about it.

    5. Ian McArthur Avatar
      Ian McArthur

      If you could comprehend fucking English Alexandre, you’d see I was on your side you fucking ignorant goats wankstain.

    6. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      Ian McArthur But then it would be “toll” ?

    7. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      Alexandre Bettencourt really? What a douche you are… Seriously, the whole article is about how opinions like yours can be damaging and what do I see? Big fucking douche Alexandre posting that he doesn’t like hairy legs! Guess what: nobody gives a fuck about your opinion and you’re part of the issue.

    8. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      Thomas Zlabiroth What issue? Hairy legs? I already stated my opinion and it’s personal preference. You wanna ride the wave? Go right ahead. I’m not condeming anyone, I’m just saying it’s not my thing and I’m entitled to say so anywhere I please. Deal with it.

    9. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      Thomas Zlabiroth By the way, since you have a problem with other people’s opinions and you phrase it by insulting them, allow me to retort: you don’t have to jump on the bandwagon just because some post suggests you do. Do you agree with the stated opinion? Fine. You don’t? Fine too. It’s a free democracy, anybody gets to say what they mean by doing it respectfully. But because you’re a fucking disrespectful troll seemingly with no life and no brain, you don’t get that respect back. So keep your issues and troll somebody else, asshole. It’s a society, learn how to live in it.

    10. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      And learn to keep your mouth shut on sensitive topics. Remember me who insulted the other first? That’s right…

    11. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      Oh, and I’m not trolling anyone. You’re the one trolling by giving your personnal tastes that nobody gives a fuck off.

    12. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      You want respect? What about having some for the model and keeping once again your tastes for yourself?

    13. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      Thomas Zlabiroth I insulted you? You’re the one being disrespectful from the get-go. You seriously need to got out more and actually talk to people to understand what an opinion is.

    14. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      NOT MY THING. Get it now, moron?

    15. Grevin Cheung Avatar
      Grevin Cheung

      But Thomas, you’re saying because he expressed his opinion with him not liking hairy legs that he’s he problem, aren’t you expressing your personal taste that as you put it: “nobody gives a fuck”? Seems like you’re double thinking.

    16. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      Oh I got that the first time, don’t worry. And I know what is an opinion. It’s like an asshole, everybody got one. But still, I think you should understand that this article is typically the place where a personal opinion doesn’t belong for obvious reasons. And this is what you don’t get.

    17. Alexandre Bettencourt Avatar
      Alexandre Bettencourt

      Thomas Zlabiroth This is FACEBOOK where people COMMENT on stuff and have conversations about it, preferably respectful ones. Wake up dude.

    18. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      Grevin Cheung nope, I’m not à double thinking. He has the right to have an opinion. That’s not issue. Expressing it on an article dealing with such serious issues? Not so sure…

  4. Edoardo Avatar
    Edoardo

    She is not really a photographer, not a model and maybe not an artist. Her works are a stuck of provoking bad photos. That’s in my opinion.

    1. Edoardo Avatar
      Edoardo

      The problem, here, aren’t the unshaved legs.

  5. Chris Offenbacker Avatar
    Chris Offenbacker

    Let’s keep it that way!!!

  6. Dogman Avatar
    Dogman

    She’s a very pretty young lady. The unshaven legs don’t bother me at all. But those shoes are beyond ugly.

  7. Corey Thompson Avatar
    Corey Thompson

    Main folks complaining are usually riddled with so much back hair they could probably French braid it. What any man or woman choses to do with the hair that grows is there choice. Don’t like it keep scrolling.

  8. Madqueen Lazy Avatar
    Madqueen Lazy

    If I need choose his clothes (princess out of a trash) or his hairy legs, I prefer living naked with my hairy ! everything is a question of difference point of views and values :D

  9. Jan-Uwe Reichert Avatar
    Jan-Uwe Reichert

    I agree with the comments. The problem is not the unshaven leg (although, yes I admit, I really do prefer shaven legs for women)… The problem is the usage of wide angle lense to even enhance that leg. But would the leg be shaven it would still be an ugly photo.

  10. aleroe Avatar
    aleroe

    “By her own choice, Arvida doesn’t shave her body hair.”: I always thought that everyone who doesn’t shave is doing it by their own choice. Unless they’re too poor to buy a razor.

    1. lewisfrancis Avatar
      lewisfrancis

      I guess some people don’t shave because it presents problems, ingrown hair bumps, skin rashes, etc., rather than an esthetic or lifestyle choice.

  11. Kryn Sporry Avatar
    Kryn Sporry

    Body hair? Totally a personal preference. It’s not my taste but others like it, so let it rest.
    The photos: not so impressive. That’s a topic worth debating and making suggestions of improvement.
    Shoes? Holy cow!!! Ugliest shoes ever invented on the history of mankind! Ritually burn them!

  12. Marcus Weinhold Avatar
    Marcus Weinhold

    To me body hair is gross. It’s not a sexist thing, I find it gross on women or men.

    1. Vincent Avatar
      Vincent

      So, what are you trying to say then?

    2. Liibalaaba Avatar
      Liibalaaba

      So, you are into kids huh?

  13. Motti Bembaron Avatar
    Motti Bembaron

    The wide angle lens and the very unattractive shoes make it even worse. It seems their objective was to make it as unattractive and as unappealing as possible, and then wait for the predictable comments. It’s a smug and childish way to get reaction.

    This ugly shoes make me want to buy anything BUT Adidas.

    Hair on female legs are not my taste but to blast insults? Or worse, rape threat? wth…

  14. Brenda Lee Avatar
    Brenda Lee

    No thanks.

  15. Duncan Knifton Avatar
    Duncan Knifton

    just been on a thread about a photographer who posted a beautiful image of his wife breastfeeding their daughter…..instead of togs discussing the lighting etc, it turned into a debate about age of the child…or breastfeeding in general….
    People, it seems, think that their opinions matters, even when its not been asked for. So comments on this “hairy or not hairy” do not surprise me in the least…… ;)

  16. Kacie Anne de Wit Avatar
    Kacie Anne de Wit

    I dislike body hair on myself. I don’t mind too much on men but that’s even to an extent.

    1. Tammie Skaarup Avatar
      Tammie Skaarup

      When you get to my age…you just don’t give a flying rats ass anymore!!! Especially when the man is away; who do you have to impress at that point? ????

    2. Vincent Avatar
      Vincent

      So?

  17. Lord Bokeh Avatar
    Lord Bokeh

    In her work, he fights gender roles and tries to break the shackles of femininity.

    Typo! As to the article at hand. I hear this keeps you warm in the winter – but umm..no

  18. Dario Cavallini Avatar
    Dario Cavallini

    why you use the makeup but you don’t shave?

    1. Thomas Zlabiroth Avatar
      Thomas Zlabiroth

      Because that’s none of your business?

    2. Dario Cavallini Avatar
      Dario Cavallini

      That’s not true

    3. Lyn Anderson Avatar
      Lyn Anderson

      Dario Cavallini because that’s what she chooses to do and it’s irrelevant what anyone else thinks

    4. Dario Cavallini Avatar
      Dario Cavallini

      That’s not true. She is a model and everything she do is just for becoming richer and more famous.
      That’s not about personality or stuff like that

  19. lewisfrancis Avatar
    lewisfrancis

    I remember riding the bus to junior high school one day and commenting on a friend’s leg hair, which was light and downy and I thought very cute. Sadly I embarrassed her and she started shaving. That such a natural thing is a turnoff for some people is indicative of how much impact culture has on a person’s perspective, conscious or not. That a choice or personal preference leads to such a vociferous response is more than sad, it’s pathological. WTF.

    Oh, and I kind of dig the look of the shoot and shoes.

  20. Sergi Yavorski Avatar
    Sergi Yavorski

    Bad lighting on the face, boring background, boring picture. Waste of the model’s time.

  21. Thomas Zlabiroth Avatar
    Thomas Zlabiroth

    That’s amazing how people see the article, then comment about the fact that they don’t like body hair…

  22. Damir Perisa Avatar
    Damir Perisa

    The world or the media and marketing brainwashed consumer-sheep?

  23. Dieter Greven Avatar
    Dieter Greven

    It will never be. Period.

  24. joshsouzaphotos Avatar
    joshsouzaphotos

    Not condoning the threats she may or may not have received at all, but internet trolls are going to troll, we really have no clue who most of them are, male..female..straight..gay, and always assume. Not into the hairy ladies, and it’s annoying when they make sure you know they’re hairy. Her leftist rhetoric reply is eye roll worthy, but hey… at least now that she’s a victim she’s getting noticed even more now… chaaaaching$$$$$$

  25. Jefferson L. Morriss Avatar
    Jefferson L. Morriss

    The shoot is clearly about making a statement with her hairy legs because it’s certainly not about the great photos.

  26. David Campbell Avatar
    David Campbell

    I hope she holds her course despite all the negativity. People are sick of body shaming, whether or not the world is ready.

  27. Viktor Avatar
    Viktor

    We now live in a world where people can be disgusting, vile, evil, and threaten the lives of others, anonymously. And if this behavior dissuades young artists from contributing out of fear, then a minority of hate mongers has the power to censor art. And that’s pure evil.

  28. Albin Avatar
    Albin

    A lot of us growing up in America in the 1960s got along real well with girls who didn’t shave their legs or arm pits or otherwhere, but the times and the clothing (or lack thereof) were against the “plastic fantastic lover” and for the natural look – here the punky mix of pink tee, nail paint and frilly frock is provocative. Scandinavia has a different culture anyway – when I was there young women were often unshaved and smoked pipes, too.

  29. Frederik Drost Avatar
    Frederik Drost

    I think women should do what they want woth their bodies, but should also respect my choice not to like hairy legs… It’s like women who only like men with beards or berdless…

  30. GeekRedux Avatar
    GeekRedux

    Not my taste, but not my body. She can do what she wants.

  31. Randy Avatar
    Randy

    I would bet that the majority make these types of comments would not say anything face to face. Cowards behind a monitor and keyboard lash out and make these rape threats.