Sony takes the number two global ILC market share spot from Nikon

May 27, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony takes the number two global ILC market share spot from Nikon

May 27, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Sony’s report for the 2018 fiscal year is out, and amongst all of the usual mundane facts and figures is one particularly interesting piece of information. It seems that Sony’s share of the interchangeable lens camera market has now surpassed that of Nikon to claim the number 2 spot behind Canon.

Sony is reporting it has 23 per cent of the global interchangeable lens camera market based on revenue, and 24% of the camera market overall, an increase of four percent compared to the 2017 fiscal year.

The fiscal year 2017 report shows Sony at 20% total, and 19% for ILC systems.

While the camera market as a whole is decreasing – by about 7.1%, according to Sony, dropping from 1,400 billion yen to 1,300 billion yen – Sony’s share is rising. According to their report, their ILC market share rose from 19% in 2017 to 23% in 2018, by revenue. Sony’s share of the compact market has also increased from 26% to 29% taking that top spot from Canon.

It’s not much of a surprise that Sony is now starting to beat out the historic camera giants globally. The world is going mirrorless, and Sony offers more choice than either Nikon or Canon, with a much longer track record in the mirrorless sector. Oh, and they have dual card slots.

Canon plans to take control of 50% of the interchangeable lens camera market share by 2020, although they’ve got a strong fight on their hands if they don’t want to be overtaken by Sony. Nobody’s quite sure what Nikon’s doing. I’m kinda curious to see how both companies in the coming months because they’re going to have to do much better than they currently are.

Sony also noted that while their market share of the video market has stayed steady at 29%, the video market as a whole has also dropped, from 390 billion yen to 300 billion yen – a  massive 23 per cent drop.

Read the full report here.

[via DPReview]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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5 responses to “Sony takes the number two global ILC market share spot from Nikon”

  1. Dušan DuPe Pethö Avatar
    Dušan DuPe Pethö

    Only Fujifilm

    1. Del Robertson Somerville Avatar
      Del Robertson Somerville

      Where are they on the pie chart? Couldn’t see them.

  2. David Santoro Avatar
    David Santoro

    Move over over priced lack of tech Nikon there’s a new king ? in town

  3. Del Robertson Somerville Avatar
    Del Robertson Somerville

    “It’s not much of a surprise that Sony is now starting to beat out the historic camera giants globally.” Canon’s last innovative camera was the 5d mark ii. Canon are concentrating on all these new RF lenses with only problem… they don’t have a professional mirrorless body yet. It’s absolutely baffling. Nikon’s foray into mirrorless has been nothing short of disaster. The Z series are terrible cameras imo. These two companies have a long long way to go before they can take on Sony. Not only are Sony’s mirrorless systems cheaper, …but their gmaster lenses are absolutely fantastic.

  4. Steve Horne Avatar
    Steve Horne

    Wow, a lot of Sony fanboys here. Including the author. Give Canon and Nikon another year to come up to speed in mirrorless, then let’s see what these market share numbers look like.