Sony takes the number two global ILC market share spot from Nikon
Sony’s report for the 2018 fiscal year is out, and amongst all of the usual mundane facts and figures is one particularly interesting piece of information. It seems that Sony’s share of the interchangeable lens camera market has now surpassed that of Nikon to claim the number 2 spot behind Canon.
Sony is reporting it has 23 per cent of the global interchangeable lens camera market based on revenue, and 24% of the camera market overall, an increase of four percent compared to the 2017 fiscal year.
While the camera market as a whole is decreasing – by about 7.1%, according to Sony, dropping from 1,400 billion yen to 1,300 billion yen – Sony’s share is rising. According to their report, their ILC market share rose from 19% in 2017 to 23% in 2018, by revenue. Sony’s share of the compact market has also increased from 26% to 29% taking that top spot from Canon.
It’s not much of a surprise that Sony is now starting to beat out the historic camera giants globally. The world is going mirrorless, and Sony offers more choice than either Nikon or Canon, with a much longer track record in the mirrorless sector. Oh, and they have dual card slots.
Canon plans to take control of 50% of the interchangeable lens camera market share by 2020, although they’ve got a strong fight on their hands if they don’t want to be overtaken by Sony. Nobody’s quite sure what Nikon’s doing. I’m kinda curious to see how both companies in the coming months because they’re going to have to do much better than they currently are.
Sony also noted that while their market share of the video market has stayed steady at 29%, the video market as a whole has also dropped, from 390 billion yen to 300 billion yen – a massive 23 per cent drop.
Read the full report here.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.