Sony might be getting ready to announce a new A7 camera next month

Feb 28, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony might be getting ready to announce a new A7 camera next month

Feb 28, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Normally, I don’t pay that much attention to rumours. But this is a rumour-not-rumour-sort-of-a-maybe-leak kinda thing. It may simply just be a typo. But, the good folks at The Photography Show have released their official preview mini-guide to this year’s show. Browsing through the guide, you might notice something a little interesting under Sony’s listing on page 43.

Check out Sony’s new products including the new A7, A6500, and A99 II cameras.

It could be entirely intentional “spin” just to get a little extra free advertising via blog posts just like this one. But, Sony Alpha Rumours did report a month ago that a possible Sony announcement might be coming at The Photography Show this year.

It wouldn’t be entirely unexpected for Sony to release a new body. The Sony A7 was originally released in 2013. The A7II then came at the end of 2014. It’s now 2017, so it really feels like it’s time for a refresh. Especially when there are now so many bodies out there in Sony’s lineup that contain features the A7II doesn’t.

Again, it could be a typo, or perhaps the marketing guys just used the word “new” to mean “the latest models of…” the A7 product line. But, we’ll be there at the show next month, and our first stop will be Sony’s stand to check it out.

If there is a new A7 III, you can bet we’ll be putting up a video from the show to tell you what we think. What would you want to see in a new A7 body?

[via Sony Alpha Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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6 responses to “Sony might be getting ready to announce a new A7 camera next month”

  1. gtvone Avatar
    gtvone

    You guys…… lol

    1. udi tirosh Avatar
      udi tirosh

      I hope you get some in Australia, if the drop bears will not raid the shipment

  2. Jolyon Ralph Avatar
    Jolyon Ralph

    Perhaps typo for A77 II

    But if a new A7 III I’d say most important requirement is faster UHS-II card support. The slow card slot in the A7 series is currently a big limiting factor. The only other thing I feel is really missing from the A7RII is GPS.

    1. Kaouthia Avatar
      Kaouthia

      I think we’re going to be seeing fewer and fewer cameras with built in GPS as more seem to prefer draining your phone’s battery to get that information instead (thanks, Nikon).

      1. Jolyon Ralph Avatar
        Jolyon Ralph

        Pairing with a phone to get GPS is a shitty solution to the problem of some markets not allowing devices with GPS built-in. But yes, it is a better solution than no GPS support at all.

        1. Kaouthia Avatar
          Kaouthia

          Yup, I hate it, too. I’ve discovered myself having need for a DSLR with a flippy out LCD recently. I shoot mostly Nikon so that meant a D5x00. I ended up getting the D5300 over the newer D5500 and D5600 purely because of the built in GPS.

          I shouldn’t have to drain my phone’s battery or have to buy a bolt on extra to get the feature when one of their previous bodies had it built in.