Sony is combining camera, mobile, audio and TV into a new “Electronic Products and Solutions” division

Mar 29, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony is combining camera, mobile, audio and TV into a new “Electronic Products and Solutions” division

Mar 29, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Sony’s Xperia phones have been struggling. Of that, there is no doubt. With strong competition from the likes of Apple, Huawei, Samsung, LG and others, they’ve just not been able to keep up. Wccf Tech reports that while many believed that Sony would simply close or sell off their struggling smartphone division, they’re actually merging it into the Sony TV, audio and camera product lines.

It’s a very unexpected move, and as Wccf Tech says, the reasoning for it isn’t clear, but the new division encompassing all of these offerings will be called “Electronics Products and Solutions”. It’s set to go live on April 1st, although they say that this is no April Fool’s joke.

They go on to say that Xperia has lost $940 million over the last year, so this could be an attempt to simply mask Xperia’s losses and keep it propped up by other, more successful areas of the Sony brand. But it will also no doubt reduce costs, which is something that Sony has set targets for.

It also suggests a few other possibilities – particularly if Sony’s mobile & camera departments will be working more closely with each other under this new grouping.

While marketing for Xperia products hasn’t been the greatest, there is no doubt that Sony’s marketing is top notch when it comes to their mirrorless cameras. Along with making some pretty decent mirrorless cameras, it allowed them to quickly established themselves as a formidable force in the world of photography, easily going toe-to-toe with the likes of Nikon and Canon. If Sony can turn their DSLT marketing around for mirrorless, then perhaps they will be able to do the same for Xperia.

And if the mobile & camera departments are going to be lumped together, this might mean we start to see more of Sony’s Alpha tech start appearing in Xperia phones. Exactly what, I don’t know, but it might lead to better & faster autofocus. Perhaps better low light performance and exposure control, more “intelligent” shooting modes. Maybe an even tighter integration between the two different Sony systems for unique offerings – as Samsung often does with its Galaxy phones offering extra features over other smartphones when talking to other Samsung devices.

Maybe, finally, we’ll see a really impressive mobile app for controlling Sony cameras with better online & social connectivity. Yes, they’ve just released the new Image Edge Mobile, but if the reviews are anything to go by, it’s pretty much the same as the old app unless you have an A9. So, perhaps we’ll see much tighter and more refined mobile integration in the future.

On the other hand, this might just be an on-paper exercise to save costs and nothing will change in the real world for consumers. Only time will tell. But if there is going to be tighter mobile integration with Sony’s mirrorless cameras and a sharing of tech between them, then it might just give Xperia the boost it desperately needs.

Would you buy a Sony Xperia if it offered tighter integration with your Sony mirrorless camera?

[Wccf Tech via GSM Arena]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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7 responses to “Sony is combining camera, mobile, audio and TV into a new “Electronic Products and Solutions” division”

  1. Henry Rodgers Avatar
    Henry Rodgers

    This is just a full Sony page now eh?

  2. Antonio Bernardino Coelho Avatar
    Antonio Bernardino Coelho

    All sony alpha?

  3. Tom Dahm Avatar
    Tom Dahm

    Probably not. I guess it’d be a good remote, but would probably remain a bloatware filled wonky phone.

  4. Huge Dom Avatar
    Huge Dom

    They are finally playing to their strength and not with one arm tied behind the back.

  5. Stefanos Godosis Avatar
    Stefanos Godosis

    I hope Sony to rise once again! I respect you japan! Don’t disappoint me! :)

  6. Philip La Lumiere Avatar
    Philip La Lumiere

    Maybe we’ll see a Sony version of that yongnuo phone with a m4/3 sensor and full sized lens mount?

  7. Larry Templeton Avatar
    Larry Templeton

    “Would you buy a Sony Xperia if it offered tighter integration with your Sony mirrorless camera?”

    I’m sorry, what’s an “Xperia”? It sounds like a new pharmaceutical for anxiety or depression. If it works, yeah, I’d take it. ?