Sony A7 IV launch delayed – pushed back from mid-September to late October

Aug 18, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony A7 IV launch delayed – pushed back from mid-September to late October

Aug 18, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, there haven’t been all that many rumours about the apparently impending Sony A7 IV. We’ve figured it must be coming at some point relatively soon, given Sony’s typical release cycles and the fact that it was possibly a body Sony registered in April, but there hasn’t been a lot of information leaked about it at all.

It seems, though, that an announcement had been planned for mid-September. Now, according to Sony Alpha Rumors, that announcement has been delayed until late October. And, not surprisingly, even after the announcement comes, there will be a limited supply for the first few months due to the global silicon shortage.

SAR reports that the information comes from the same source that told them about the ZV-E10 camera launch delay, which proved to be true. Of course, one correct prediction doesn’t make somebody infallible, but the timeline does seem to match up.

The Sony A7 II was released in November 2014 and the Sony A7 III was released in April 2018, 41 months later. Well, September 2021 would be another 41 months, since April 2018, putting it right on schedule. So a September announcement date wouldn’t have been that unexpected.

It’s odd, though, that “late” October seems to have become the expected announcement date, though, given how the trade shows seem to be working out (if they go ahead). Photopia Hamburg (a potential successor to Photokina) is scheduled for late September. PhotoPlus in New York is expected to happen right at the beginning of October, with NAB happening in Vegas the week after that and IBC in Amsterdam isn’t scheduled to happen until December.

So, if it is coming in late October, perhaps Sony’s planning their own online virtual event to launch the camera rather than going the typical trade show route. Of course, this wouldn’t be too out of character for Sony. They often opt to shun the trade shows for new gear announcements.

What do you want to see in the Sony A7 IV? Besides a shutter that lasts more than five minutes.

[via Sony Alpha Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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