Snickers Pokes fun at Retouchers With a Sports Illustrated Ad
Feb 17, 2016
Udi Tirosh
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
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Every once in a while we will see an epic photoshop fail making its way into the front page. Heck, even Victoria’s Secret had a Photoshop bloop a while back. Now, Snickers is building on those fails in a new ad featured in Sport Illustrated.
Sports Illustrated back cover does not target the general public, they do not even target photographers (is there a difference) they are targeting retouchers, with a brilliant ad.
According to Snickers , Photoshop fails happen when retouchers are tired (due to not eating sneakers, I suppose). I have to say it smiled pretty broadly when I saw that.
meanwhile on the inside of the back cover Snickers are poking fun at movie makers is a similar sense, saying that wind machine operators get “loopy” when they are hungry.
Snickers, I salute you!
See if you can spot all the fails in the first photo, I found quite a few.
[via Pratik Naik]
Udi Tirosh
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
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11 responses to “Snickers Pokes fun at Retouchers With a Sports Illustrated Ad”
I love this! (Guess I’ll “have to” buy the SI Swimsuit issue now) :-)
I think your spellchecker needs a Snickers.
Sneaky
no, it needs Sneakers :) I think I got them all.
Hilarious!
The article refers to them as Snickers to begin with and then Sneakers for the rest of it.
Here’s twelve of them:
1. Extra earring
2. Hand on shoulder
3. Extra pupil
4. Missing bikini strap
5. Missing necklace chain
6, Belly button too high
7. Horizon mis-matched
8. Two different horizons
9. Missing handbag
10. Bite mark or scar on ankle
11. Leg on left cut off
12. Arm on right (closer to camera) should be should be longer than the left
13. the hair on the right upper corner
I missed it. Good one!
Does she have an extra toe as well?
Her nose is also from a more angled shot.