Snickers Pokes fun at Retouchers With a Sports Illustrated Ad

Feb 17, 2016

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Snickers Pokes fun at Retouchers With a Sports Illustrated Ad

Feb 17, 2016

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Every once in a while we will see an epic photoshop fail making its way into the front page. Heck, even Victoria’s Secret had a Photoshop bloop a while back. Now, Snickers is building on those fails in a new ad featured in Sport Illustrated.

Sports Illustrated back cover does not target the general public, they do not even target photographers (is there a difference) they are targeting retouchers, with a brilliant ad.

According to Snickers , Photoshop fails happen when retouchers are tired (due to not eating sneakers, I suppose). I have to say it smiled pretty broadly when I saw that.

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meanwhile on the inside of the back cover Snickers are poking fun at movie makers is a similar sense, saying that wind machine operators get “loopy” when they are hungry.

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Snickers, I salute you!

See if you can spot all the fails in the first photo, I found quite a few.

[via Pratik Naik]

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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11 responses to “Snickers Pokes fun at Retouchers With a Sports Illustrated Ad”

  1. Patrick Shipstad Avatar
    Patrick Shipstad

    I love this! (Guess I’ll “have to” buy the SI Swimsuit issue now) :-)

  2. Telhunter Avatar
    Telhunter

    I think your spellchecker needs a Snickers.

    1. Andrew Stagg Avatar
      Andrew Stagg

      Sneaky

    2. udi tirosh Avatar
      udi tirosh

      no, it needs Sneakers :) I think I got them all.

  3. DanaSue Van Kampen Avatar
    DanaSue Van Kampen

    Hilarious!

  4. Christopher Yule Avatar
    Christopher Yule

    The article refers to them as Snickers to begin with and then Sneakers for the rest of it.

  5. Richard Tack Avatar
    Richard Tack

    Here’s twelve of them:

    1. Extra earring
    2. Hand on shoulder
    3. Extra pupil
    4. Missing bikini strap
    5. Missing necklace chain
    6, Belly button too high
    7. Horizon mis-matched
    8. Two different horizons
    9. Missing handbag
    10. Bite mark or scar on ankle
    11. Leg on left cut off
    12. Arm on right (closer to camera) should be should be longer than the left

    1. Fernando Adrian Avatar
      Fernando Adrian

      13. the hair on the right upper corner

      1. Richard Tack Avatar
        Richard Tack

        I missed it. Good one!

    2. Chris Rocco Avatar
      Chris Rocco

      Does she have an extra toe as well?

    3. dennirussel Avatar
      dennirussel

      Her nose is also from a more angled shot.