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Snickers Pokes fun at Retouchers With a Sports Illustrated Ad

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Every once in a while we will see an epic photoshop fail making its way into the front page. Heck, even Victoria’s Secret had a Photoshop bloop a while back. Now, Snickers is building on those fails in a new ad featured in Sport Illustrated.

Sports Illustrated back cover does not target the general public, they do not even target photographers (is there a difference) they are targeting retouchers, with a brilliant ad.

According to Snickers , Photoshop fails happen when retouchers are tired (due to not eating sneakers, I suppose). I have to say it smiled pretty broadly when I saw that.

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meanwhile on the inside of the back cover Snickers are poking fun at movie makers is a similar sense, saying that wind machine operators get “loopy” when they are hungry.

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Snickers, I salute you!

See if you can spot all the fails in the first photo, I found quite a few.

[via Pratik Naik]

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About Udi Tirosh

Udi Tirosh is an enterpounur, photography inventor, journalist and writer based in Israel. With over 25 years of experiance in the photo-video industry Udi has build and sold several photography related brands. Udi has a double degree in mass media communications and computer science.

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