If your camera were a human, who would it be? Sony pokes a little fun at DSLRs in their latest commercial

Apr 25, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

If your camera were a human, who would it be? Sony pokes a little fun at DSLRs in their latest commercial

Apr 25, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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To show off the features of the Sony RX100 IV camera, Sony Thailand has produced an amusing three minute video imagining your camera as if it were a human in order to make their points on the RX100 IV’s advantages over a big, bulky, scary DSLR.

YouTube video

With features like a flip screen, the RX100 IV certainly offers its advantages to the social media selfie addicts.

sony_rx100_iv_flip_screen

Especially when you add in the WiFi capabilities.

sony_rx100_iv_wifi

But even the big bad “DSLR” looked a little impressed by the end.

sony_rx100_iv_impressed

I don’t think it’s quite converted me, but thanks for giving me a chuckle, Sony!

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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5 responses to “If your camera were a human, who would it be? Sony pokes a little fun at DSLRs in their latest commercial”

  1. Marek Avatar
    Marek

    haha sony lies. You attarch gmaster lens and its bigger but not balanced. Sony sucks

    1. renodave Avatar
      renodave

      You didn’t watch the video, right?

  2. Potrillo Avatar
    Potrillo

    I still prefer my strong boy ;P

  3. Jostein Brede Røer Nilsen Avatar
    Jostein Brede Røer Nilsen

    i have a 5d2, 70-200, 300 f2.8L is and a few other goodies. Still my a7 with a small 35mm sees 90% of the action.

  4. punk_u Avatar
    punk_u

    No matter how small or big your camera is, if you’re a gullible shitty photographer, well, in the end of the day you’re a gullible shitty photographer.