Profoto has launched a $300 light stand bracket for its $1,100 speedlight
Nov 11, 2020
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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When Profoto first announced the original $1,000 A1 speedlight, I thought they were just having a laugh. But it turns out that it wasn’t April 1st and no, they weren’t kidding. To its credit, the Profoto A1 ended up being a pretty solid speedlight. Still a little overpriced for many, but decent with the obvious perk of doubling up as a backup flash trigger for existing Profoto users.
Then they brought out the A1X and most recently the $1,100 A10. And if you didn’t think these prices were high enough already, Profoto has just announced the new Profoto OCF adapter to go with them. It’s $300. Yup. Three hundred bucks.
A $300 hunk of plastic and (maybe?) metal to let you stick your speedlight on a light stand and use it with your Profoto modifiers (or an umbrella). Again, I get it. It’s going to mostly be Profoto strobe users who buy into the A-series speedlights. But $300 for a flash bracket? vs $25 for a Bowens mount one (That can also hold the A10).
I don’t know. Maybe it’s just me, but I don’t think I will ever be able to get myself in the mindset of a Profoto shooter.
If you’re interested in getting a really expensive speedlight bracket, though, the Profot OCF Adapter is available to buy now for $299 and is already shipping.
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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26 responses to “Profoto has launched a $300 light stand bracket for its $1,100 speedlight”
Like that $999 monitor stand from Apple. ?
See also, how to price yourself out of the industry.
When companies like Godox are innovating new lighting tech at a fraction of the cost, stuff like this is just silly.
Aren’t they copying a lot of profoto tech though? Not exactly innovating. Don’t get me wrong, they have good quality copied products at a low price though.
“copying a lot of profoto tech”… you mean because they also have a speedlight with a round head? I didn’t know a circle was Profoto’s tech :)
You obviously haven’t compared the two side by side. The plagiarism is blatant.
My friend has the Godox and I use Profoto with AIR transmitters so I went for the A1X WITH AIR-Connect Transmitter … for $995.
We compared … you are right they are not the same. The Godox is inferior on every performance measurement. It is a cheap copy … but if that’s all you need by all means.
Personally, I try to avoid companies that steal from other companies.
Hehe, ok :)
innovate? Are you serious? All Godox does is copy whatever Profoto launches. The cost of a good is not just materials but development, marketing, etc. So yeah…. I can see how Godox “innovates”… sure….
Godox is appropriating other company’s innovations and intellectual properties and using low pay labor to manufacture it.
Harvard Business School has released a paper on why China cannot innovate.
People will pay it just to try and impress folks about the color science of their profotos, it’s like shooting film getting to tell people is the biggest perk
Put the Apple name on it iBracket.. and charge $1100 for it
say what now !!! ????
Magmod do a bracket for £60 ….of I’m sure a cheap one can be found on amazon…lol
..3d print
Maybe someone put the decimal in the wrong place?
Or you can use an ‘umbrella adapter’ with a hot shoe adapter on top for £15 with your budget speedlight…
Godox will release a similar adaptor at 1/3 the price ?
It should be pretty easy to 3d print
Profoto really see people as stupid *smfh*
Ppl who prefer branding. Just like iPhones.
Or an unmatched robust ecosystem.
iPhones integrate pretty much with everything so I’m cool with mine *shrugs*
I’m a profoto user… this is too much…
Opinions matter…. what ever happened to objective reviews of products?
Opinions matter??? What ever happened to objective reviews of products? Haven’t we learned anything from our news media?
LOL
All I got for Halloween was a rock…
These suckers really seem to believe they are Apple.