OM Digital rebrands all Olympus products to OM System
Nov 1, 2022
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
Share:
Back in 2020, Olympus sold its camera and imaging business after a series of rumors. In 2021, Olympus’s imaging business belonged to OM Digital Solutions, and word started to spread that the company would fully rebrand from Olympus.
And now, it’s happening, OM Digital Solutions has announced that Olympus is no more. Other than the upcoming gear, even the existing models will from now on be a part of the “OM System.”
OM Digital Solutions is a subsidiary of JIP, and it’s in control of the OM and Zuiko brands. In an announcement, OM Digital wrote that all the gear sold under the name Olympus will gradually begin to be rebranded.
The change will apply to all Olympus lenses, accessories, binoculars, and IC recorders, and everything will carry the label and the logo of OM System. “Regarding products, we will update the information sequentially on our product website,” the company writes. It’s important to note, though, that the change won’t affect product specifications or performance. It just won’t be under the name we’ve known for so long.
[via 43 Rumors]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
Join the Discussion
DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.
2 responses to “OM Digital rebrands all Olympus products to OM System”
The rebrand makes it looks cheap, if that is what they are going for to make them look like a lesser quality brand
OM …