Well, kicking off the OM System with a camera named the Olympus OM-1 on the 50th anniversary of the original Olympus OM-1 doesn’t seem like such a bad marketing idea. And that’s exactly what OM Digital Solutions has done today with the announcement of the OM System “Olympus” OM-1 Micro Four Thirds mirrorless camera. It’s the first camera release since Olympus came under the new ownership of OM Digital Solutions, but it seems a little underwhelming.
Of course, we knew what was coming because the entire specs sheet leaked last week, but now we know the price – which is $2,199 body only or $2,799 with the 12-40mm f/2.8 lens. And while its specs are fairly respectable in general, I don’t think they’re as good as they could be for a flagship model camera. It’s not all bad, though and it’s got a handful of pretty interesting features.