Nikon cancels all three cameras from DL-series due to profitability concerns
Feb 13, 2017
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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After announcing the delay of DL-series, it appears that Nikon won’t be launching it at all. The company has decided to cancel all three cameras from the DL-series of premium compact cameras. As they announced, the reason is “concerns regarding their profitability.” It appears that several factors affect the production of this line, and despite the wait – the users won’t get to buy them after all.
Here is the full announcement from Nikon:
“ TOKYO – Nikon Corporation announced today that sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be canceled.
A June, 2016 release was originally planned for the DL series. However, with the identification of issues with the integrated circuit for image processing, release of the three cameras was delayed indeterminately.
Since then, everyone involved has worked very hard to develop products with which our customers will be satisfied. However, it has been decided that sales of the DL series will be canceled due to concerns regarding their profitability considering the increase in development costs, and the drop in the number of expected sales due to the slow-down of the market.
We sincerely apologize to all those affected by this decision, especially those customers who waited so long for the cameras to be released, retailers and others whose business will be affected, for the inconvenience this decision may cause.”
The initial delay occurred due to “serious issues with the integrated circuit for image processing”. It has been almost a year since the delay was announced, but it seems that the production of this line is simply not viable for Nikon. But although the DL-series is cancelled, Nikon is launching other compact and DSLR cameras this year, so we have something to look forward to after all.
[via Nikon Rumors]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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5 responses to “Nikon cancels all three cameras from DL-series due to profitability concerns”
they need a to create a quality mirrorless offering, like the Sony’s
Agreed. I have been a Nikon user for decades. I have a sony mirrorless because all Nikon has released are small sensor ones that I am not interested in. I don’t like Sony’s interface but if Nikon doesn’t come out with a FF mirrorless when my Nikon DSLRs reach end of life they have likely lost me forever. What I see in forums over and over and over are that Nikon users want APS-C and full frame mirrorless but Nikon keeps pouring money all over the place wondering why the economics don’t seem to work.
Paul, I agree entirely. I gave up waiting for Nikon to produce an APS-C and FF mirrorless and went, lock stock and barrel with Sony bodies, after several decades of being a Nikon enthusiast. Such a shame that Nikon can not get their act together on this. More and more photographers are following the trend and Nikon will loose its position in the market.
This was an extremely stupid move by Nikon. The mistake they made was thinking those keymission action cameras for the future of their company. This is the one thing that could have put them back in order to making a profit in 2017, and it took a backseat to those stupid action cameras. What a flop.
I was pretty interested in the DL line. Too bad. I am a Nikon shooter so I hope for their success.