The change of brand from Olympus to OM System was announced just over a week ago. We were told that new items would start to pop up with the new branding and that existing items would transition over from Olympus branding to OM System branding as old stocks dwindled and new ones were being made. So, we’d still see the Olympus name for a little while.
Now, though, leaked photos and a leaked video show the first new piece of kit with the OM System branding. And it’ll be the OM System M.Zuiko Digital ED 20mm F1.4 Pro lens for Micro Four Thirds – a lens added to the Olympus roadmap last September.
The image shows the new OM System branding across the base of the lens where it mates up to the camera body. It’s reported to start shipping on December 10th with a price of around $800. Leaked specs say that that it will feature 11 elements in 10 groups, 9 aperture blades, a 58mm filter thread and a minimum focus distance of only 25cm.
As far as the video goes, it appears to have been a promotional video featuring travel photographer Rania Rönntoft that has since been taken down. In it, she extols the virtues of the new lens and how it makes it easy for her to pack light when travelling to shoot. The video has since been taken down, although 43Rumors has posted a mirror of the video file that people can download.
While we all knew the change was coming, I’m surprised it’s coming so quickly after the announcement. Of course, perhaps the impending release of this lens is what prompted them to finally tell everybody. So, maybe it’s not so surprising, after all.
It’s expected to become available to buy from December 10th for around $800. Whether we’ll hear an official announcement and pre-orders will open up before then is currently unknown.