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Journalist Checks Beauty Concept By Having Herself Photoshopped In 40 Countries

Jul 1, 2014 by Udi Tirosh 11 Comments

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 before-after-title

Over the time, we’ve seen many here-is-a-picture-how-can-you-shop-it projects, but something sets Before & After apart. In this project, journalist Esther Honig took her unedited image and had it Photoshopped by 22 individuals so far.

Honing sent her image to about 40 retouch artists at varying levels from amateur to pro, and asked them to retouch her photo (seen right after the jump), with a simple single directive: “make me beautiful“. Contact came via several freelancing channels (most notably Fiverr) so work has been committed at rates between $5 and $30. This is pretty cheap for a pro retouch, but still the wide selection of skill and geographical locations  provides a window into the concept of beauty as it is perceived in various regions of the world.

Honig shares that:

In the U.S. Photoshop has become a symbol of our society’s unobtainable standards for beauty. My project, Before & After, examines how these standards vary across cultures on a global level….

… Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more elusive

Here is the original photos sent by Honig:

Original photo of  Esther Honig

Original photo of Esther Honig

and here are some of the resulting photos:

Philippines

Philippines

Italy

Italy

Serbia

Serbia

United-States

United-States

Sri-Lanka

Sri-Lanka

Vietnam

Vietnam

Ukraine

Ukraine

United-Kingdom

United-Kingdom

Greece

Greece

Bangladesh

Bangladesh

Philippines

Philippines

Serbia

Serbia

Pakistan

Pakistan

Bangladesh

Bangladesh

Chile

Chile

Morocco

Morocco

India

India

Kenya

Kenya

Indonesia

Indonesia

Bulgaria

Bulgaria

Argentina

Argentina

Israel

Israel

[Before & After | Esther Honig]

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Filed Under: Inspiration Tagged With: Adobe Photoshop, beauty, Before & After, Esther Honig

About Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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