DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Instagram pays creators $35,000 to get off TikTok and use Reels instead

Nov 15, 2021 by Dunja Djudjic Add Comment

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

It’s not a secret that TikTok is one of Instagram’s biggest competitors right now, if not the biggest. As if copying TikTok’s features (twice… no, three times), Instagram is now paying creators up to $35,000 to post Reels.

We had a hint of this feature earlier this year, starting with some kind of “monetization program” Mark Zuckerberg announced. He said that Facebook (now Meta) would pay $1 billion to all types of content creators through the end of 2022. I believe that Instagram’s paid subscriptions service is a part of the incentive, but now it looks like Instagram’s offering even more.

Maddy Corbin told TechCrunch that she was offered up to a $1,000 bonus for her reels in a month. However, she noticed that not all creators are offered the same deal. “I saw some people that had more followers than me and they could only make $600,” she told TechCrunch, while others with fewer followers were offered $800. “I wish I knew more on how that was generated. All I can think of is maybe it’s based off of past reels’ performance,” she added.

The bonuses work like this: Instagram gives you a specified period of time during which you should post Reels and amass a certain number of views. There is a maximum bonus and a few thresholds which you can reach for a smaller payout. And for now, it’s only available in the US, judging from the reports.

Instagram is paying up to $8.5K for reels posts for the next month?! But look at the requirement views needed to make the full bag ? pic.twitter.com/ghMxng3Jd4

— Miguel Lozada (@MLozada) October 29, 2021

As I mentioned, the bonus amounts are arbitrary, at least they seem so to an observer. The biggest maximum bonus we’ve seen so far is $35,000, as shared in a screenshot on Reddit. An Instagram spokesperson told TechCrunch that the company’s still testing payments as it rolls out the feature to more creators. “[We] expect them to fluctuate while we’re still getting started,” the spokesperson added. “We’ve designed bonuses so that we can help as many creators as we can in a way that is achievable and drives meaningful earnings. Our goal is for bonuses to become more personalized over time.”

Will these bonuses drive the creators away from TikTok and make them post more on Instagram? Who knows. But I’m pretty sure this is just another Instagram’s attempt to fight off the competition.

[via Digital Trends]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Instagram takes on TikTok with Reels, a new feature launching next month Bye, bye TikTok: Instagram Reels launches globally Instagram rips off TikTok’s Duet feature in Reels Instagram Reels are now available on Facebook too

Filed Under: news Tagged With: Instagram, Instagram Reels, money, Reels, social media, social network, TikTok

Dunja Djudjic: from diyphotography.net

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

« What to do when you’re out taking photos and come face to face with a cougar
Zhiyun updates two of its popular smartphone gimbal lines with the Smooth 5 and Smooth X2 »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Canon reported to be working on a “zoomable” teleconverter
  • NASA release dazzling new images from combined telescopes
  • TikTok to let you discover new content via AI chatbot
  • CPSC empowers people with disabilities, increases their representation in stock photos
  • Use these four gadgets to protect your camera gear from theft

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy