I think it’s clear to all of us that Meta is trying its best to look as much as possible like TikTok. Reels, auto-generated captions, and expanded search are only some of the features Meta copied for Instagram and Facebook. But now, the company has taken an extra step to look more like its biggest competitor. And this time, it’s wearing seven-league boots.
Meta is changing Instagram’s video preview (again) to look more like that on TikTok. And Facebook’s reportedly changing the entire algorithm to compete with the Chinese platform.