We all know the power music can have from watching movies. A simple switching up of a soundtrack can completely sway a viewer to experience different emotions even when watching identical footage. In fact, research shows us that music has as powerful an effect on our brains as cocaine.
So it’s no accident then, that Instagram is harnessing this power by allowing users to add a music track to their ordinary posts in the feed. Skeptics could say that it’s just yet another way that Instagram is trying to keep up with rival social media app TikTok which has used music right from the start.
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