Shopping came to Instagram quite a while ago, and now it’s finally expanding to creators. Starting from 9 July, all creators will be able to access Instagram Shopping and offer their products to buyers directly through the app.
“Whether you are a candle business making a foray into e-commerce, a musician selling merchandise, or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase,” Instagram writes in the announcement. “US businesses that are part of our checkout test on Instagram can drive people to purchase directly in the app.”
As photographers or videographers, I believe that you can now sell prints or merch through the app. This could help you reach more potential buyers, and we all know how much we need it during this pandemic. But of course, there are some requirements and restrictions.
First of all, Instagram Business isn’t supported in all countries in the world (such as Serbia, where I live). If you live in one of the eligible countries, you’ll have to comply with Commerce Eligibility Requirements of Facebook, Instagram’s parent company. Here are the requirements in short, and you can read more details here:
- Comply with our policies
- Represent your business and your domain
- Be located in a supported market
- Demonstrate trustworthiness
- Provide accurate information and follow best practices
As I mentioned, the new and improved Instagram Shopping is yet to be rolled out. Commerce Eligibility Requirement will expand starting from 9 July in the countries where Instagram Shopping is supported. So, if you think that you’re eligible, go read the terms and prepare to apply.