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Instagram goes head to head with Etsy, will let creators sell stuff through the app

Jun 24, 2020 by Dunja Djudjic 3 Comments

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Shopping came to Instagram quite a while ago, and now it’s finally expanding to creators. Starting from 9 July, all creators will be able to access Instagram Shopping and offer their products to buyers directly through the app.

“Whether you are a candle business making a foray into e-commerce, a musician selling merchandise, or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase,” Instagram writes in the announcement. “US businesses that are part of our checkout test on Instagram can drive people to purchase directly in the app.”

As photographers or videographers, I believe that you can now sell prints or merch through the app. This could help you reach more potential buyers, and we all know how much we need it during this pandemic. But of course, there are some requirements and restrictions.

First of all, Instagram Business isn’t supported in all countries in the world (such as Serbia, where I live). If you live in one of the eligible countries, you’ll have to comply with Commerce Eligibility Requirements of Facebook, Instagram’s parent company. Here are the requirements in short, and you can read more details here:

  1. Comply with our policies
  2. Represent your business and your domain
  3. Be located in a supported market
  4. Demonstrate trustworthiness
  5. Provide accurate information and follow best practices

As I mentioned, the new and improved Instagram Shopping is yet to be rolled out. Commerce Eligibility Requirement will expand starting from 9 July in the countries where Instagram Shopping is supported. So, if you think that you’re eligible, go read the terms and prepare to apply.

[via Engadget]

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Filed Under: news Tagged With: apps, ecommerce, Instagram, mobile phone, product photography, Product Placement, selling prints, Shopping, social media

Dunja Djudjic: from diyphotography.net

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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