Ever noticed how movies have a very distinct look that gives off a cinematic look. The process of taking the footage and giving it a specific look is called Grading. There are a few ways to achieve that look and the team at the Photoshop Training Channel provides one of the best color grading primers I’ve seen to date.
Now, Grading can be as complex as you want to take it, but if you want to get a general understanding of the process this video is a great 30 minutes crash course.
It is best to color grade an image (or footage) once they are color-corrected, and of course this is an entirely different and anther complex world of its own, and PTC has a great tutorial for that too which I will link at the end of the post.
The example of this video is for a look called the Orange/Teal look which uses complementing colors to make the talent pop out, but there are other looks and you should choose your own depending on the story that you are trying to tell.
(hint: there are three methods that the video goes through, going from the most manual one – which has the most control – to LUT presets which are really fast, you can select the one that fits you most)
And here is that how to color correct video: