How to create and upload video for Instagram’s new IGTV

Jun 22, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

How to create and upload video for Instagram’s new IGTV

Jun 22, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

Share on:

The online world seems to have been buzzing about Instagram’s new IGTV since it was officially announced yesterday. The Internet is divided – or at least, my social media timelines are. A huge proportion are in the “WOO! YAY!” camp, although there are plenty of people moaning about vertical video syndrome.

If you’re of the latter opinion, sorry, can’t help. But if you’re one of those who wants to jump on the new vertical video service that lets you upload videos up to an hour in length, read on. In this video, filmmaker Jason Boone goes through the whole process in Premiere Pro of creating and uploading your vertical video content.

YouTube video

Creating video for IGTV is a lot like creating video for anything else, but there are a few limitations. The first is that your video is vertical. It can be either a 4:5 aspect ratio or a 9:16 aspect ratio. Obviously, the 4:5 aspect ratio won’t fill your device’s entire screen (assuming it is a 16:9 screen), but it will help you to get some of that width back.

For 4:5 video, Jason works in a resolution of 854×1080 resolution. For 9:16 video, he uses 900×1600 resolution. But these aren’t the only limitations. IGTV allows videos from 15 seconds long up to an hour. If you’re not a big huge verified account, though, that limit is 10 minutes. A little unfair? Perhaps. But 10 minutes is still long enough to do an Instagram Stories style vlog.

According to Jason there are file size limitations with each of those durations.

  • Up to 10 minutes: 650MB
  • Up to 1 hour: 5.4GB

But I’m not sure how accurate that is. When I go to upload to Instagram, it tells me that I can upload a video of between 15 seconds and 10 minutes and that it must be below 3.6GB. Maybe the different file size limits are a regional thing, or maybe it’s something they’re still tweaking.

Regardless, Jason has created two Premiere Pro export presets for you to download and install. That way, the only thing you need to keep track of is the file size, which you can adjust with the bitrate slider.

When it comes to uploading, there are three different ways you can do it. You can upload through the regular Instagram app, as well as the new IGTV app for both Android and iOS. However, unlike all the other forms of Instagram content, you can actually upload straight from your desktop for IGTV through the Instagram website (and for videos longer than 10 minutes, this is required).

Uploading through the website is probably the easiest way if you’re exporting from Premiere Pro or another editor anyway, regardless of the duration.

You have to create your “channel” first, but then it’s a simple drag & drop interface. You upload a cover photo (like a YT Thumbnail), enter in a title & description and hit Post. Finally, just sit and wait for it to upload.

That easy. No having to deal with uploading to Dropbox, downloading to your phone, hoping the quality wasn’t destroyed and forcing yourself to stay at home because you need WiFi on your phone to upload that huge file. Not to mention not having to tap out a huge description with a tiny on-screen keyboard.

I’m not entirely sure how I feel about the whole idea of IGTV. In the past, I’ve not been a massive fan of vertical video. Instagram Stories has kind of warmed me up to the idea. I think I’ll experiment with IGTV, but don’t know if I’ll stick with it long term.

I think the proportion of those that hate vertical video on my various social media feeds might be skewed purely because of the number of filmmakers and photographers I’ve connected with. I’m curious how this is being accepted by the general content-consuming, rather than creating, public.

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

7 responses to “How to create and upload video for Instagram’s new IGTV”

  1. Lesli Web and Media Svcs on Yo Avatar
    Lesli Web and Media Svcs on Yo

    I’m an editor with tons of footage. Desktop uploading is ideal but it doesn’t show up on my desktop profile – so annoying. Are they only opening this feature to profiles with a huge following?

    I’ve emailed Instagram already. I don’t like uploading raw footage, I want to upload my edited stuff. I don’t mind migrating more toward IGTV but if they want to pull people over from YouTube they have to do better than this! Some of my travel videos have thousands of views on YouTube. I’m not going to migrate if they don’t fix the bug.
    @TravelWithLesli http://bit.ly/2k3UVHl

    1. Aankhen Avatar
      Aankhen

      Huh, not sure I’ve understood… what does desktop uploading have to do with your second paragraph? Sorry if I’m missing something.

      1. Lesli Web and Media Svcs on Yo Avatar
        Lesli Web and Media Svcs on Yo

        It would take forever to upload anything over 5 minutes via a phone. The file sizes are too big. Video editors typically upload via desktop, which is why YouTube exists. IGTV is said to be a competitor but not unless it enables desktop uploading, which in my case, it hasn’t. Just wasn’t sure if I missed something.

        Aankhen – do you see a tab in your instagram desktop that says IGTV? I don’t know if anyone else has this. I don’t see it on mine. Thanks.

        1. Aankhen Avatar
          Aankhen

          It would take forever to upload anything over 5 minutes via a phone.
          The file sizes are too big. Video editors typically upload via desktop,
          which is why YouTube exists.

          Ah, I get you now, thanks for the explanation. Yeah, I only upload via my desktop too. I can’t imagine uploading an hourlong video via my phone, come to think of it.

          Aankhen – do you see a tab in your instagram desktop that says IGTV?

          Nope. But given how terrible Instagram’s interface is, I wouldn’t be surprised if it’s hidden away behind some inscrutable black text that doesn’t look clickable.

          1. Lesli Web and Media Svcs on Yo Avatar
            Lesli Web and Media Svcs on Yo

            Thanks! I’m wondering if they are only allowing the desktop option for channels with a larger following. I’ve been able to do some uploads via phone, on stuff 5 minutes and under. Most of my stuff is travel stuff though so it’s not that long anyway. :)

  2. Richard Doktor Avatar
    Richard Doktor

    So, they really want to use the “retard-format”? New food for the dumbest humans on the planet?
    Progress, anyone … ?

  3. marcin Avatar
    marcin

    https://www.instagram.com/tv/upload/ – sorry, but this page is not existed :(