GoPro licenses out its camera tech to third parties

Mar 26, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

GoPro licenses out its camera tech to third parties

Mar 26, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, it seems that GoPro may be struggling even more than many of us thought. Despite reporting the first profit in 2 years at the end of 2017, GoPro followed up by laying off 300 staff and getting out of the drone business for good. Now they’re at the point where of licensing out their proprietary tech to third parties.

It might come as a bit of a sad but good move for the company’s future. Everybody wants to see GoPro succeed and again become the company they once were,  but things haven’t been looking great. Now, a new deal with Jabil Inc. may help them to keep the cash coming in and keep creating great action camera tech.

GoPro, Inc. and Jabil Inc. today announced a global, multi-year technology and equipment license. With this agreement, Jabil will leverage GoPro’s cutting-edge reference design and IP to produce camera lens and sensor modules for incorporation into GoPro-approved third-party products and solutions. This agreement builds on GoPro and Jabil’s longstanding relationship.

This isn’t the first time the companies have worked together. They’ve been collaborating since the release of the Hero 4. Jabil Optics’s vice president, Irv Stein, said that this new deal is “a natural extension of [their] long-standing relationship with GoPro”.

It’s unclear exactly what this joint venture will bring, simply that “Jabil will leverage GoPro’s cutting-edge reference design and IP to produce camera lens and sensor modules for incorporation into GoPro-approved third-party products and solutions.”

All we can do is wait and see.

Read the full release on GoPro website.

[via DPReview]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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