YouTube partners with GoPro for VR content, hopes to support HDR video ‘soon’

Jan 9, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

YouTube partners with GoPro for VR content, hopes to support HDR video ‘soon’

Jan 9, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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It looks like YouTube is getting extremely interested in up-and-coming video formats, including virtual reality (VR) and high dynamic range (HDR).

During YouTube’s keynote at Consumer Electronics Show (CES) this week in Las Vegas, Chief Business Officer of YouTube, Robert Kyncl, announced the video platform is partnering up with GoPro to produce and share 360º interactive content, as well as include support for HDR video in the near future.

Details on the partnership and future HDR support were fairly scarce, but GoPro did say it’s working on a more ‘casual’ 360º rig that should be out soon. Translated, we should see a more consumer- and wallet-friendly version of GoPro’s $15K Odyssey rig, which you might remember was first teased under the codename JUMP at Google’s 2015 I/O event.

As for HDR video, it’s a format that’s still very much in its infancy as well, so it’ll be interesting to see what formats become the standard as time goes on.

With history between the two companies in the VR field, it doesn’t take much foresight to see the success this partnership could lead to. As for YouTube’s intentions of future HDR video support, only time will tell how it will play out and how significant of a factor it will play in the future of video.

[via 9to5 Google]

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Gannon Burgett

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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