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YouTube partners with GoPro for VR content, hopes to support HDR video ‘soon’

Jan 9, 2016 by GB Leave a Comment

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It looks like YouTube is getting extremely interested in up-and-coming video formats, including virtual reality (VR) and high dynamic range (HDR).

During YouTube’s keynote at Consumer Electronics Show (CES) this week in Las Vegas, Chief Business Officer of YouTube, Robert Kyncl, announced the video platform is partnering up with GoPro to produce and share 360º interactive content, as well as include support for HDR video in the near future.

Details on the partnership and future HDR support were fairly scarce, but GoPro did say it’s working on a more ‘casual’ 360º rig that should be out soon. Translated, we should see a more consumer- and wallet-friendly version of GoPro’s $15K Odyssey rig, which you might remember was first teased under the codename JUMP at Google’s 2015 I/O event.

.@YouTube is partnering with @GoPro for their 360 degree Odyssey VR camera. #CES2016 pic.twitter.com/yNTbH40ERA

— CES (@CES) January 8, 2016

As for HDR video, it’s a format that’s still very much in its infancy as well, so it’ll be interesting to see what formats become the standard as time goes on.

With history between the two companies in the VR field, it doesn’t take much foresight to see the success this partnership could lead to. As for YouTube’s intentions of future HDR video support, only time will tell how it will play out and how significant of a factor it will play in the future of video.

[via 9to5 Google]

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Filed Under: news Tagged With: formats, genres, google, GoPro, hdr, high dynamic range, Video, virtual reality, vr

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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