G Master, a new series of wide aperture flagship lenses from Sony

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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Alongside the new and impressive a6300, Sony has released an entirely new series of interchangeable lenses, the G Master.

Destined to be their most premier line of glass, the new lineup will start out with 3 new E-mount lenses: a 24–70mm f/2.8, 85mm f/1.4, and 70–200mm f/2.8.

According to Sony, these new lenses will be ‘the finest and most impressive group of lenses that Sony has ever brought to market.’

First up in the new lineup is the FE 24–70mm f/2.8, a mid-range zoom lens comprised of 18 in 13 groups, one of which is a new XA Element, designed to reduce astigmatism, field curvature, coma, and other monochromatic aberrations from images. Atop the elements is Sony’s Nano AR Coating, which reduces surface reflections, flare, and ghosting.

Sony G Master 3

Inside is a none-blade aperture diaphragm for smooth bokeh at shallow depths of field and a Direct Drive Super Sonic Motor (SSM) for quick and quiet autofocus—a perfect pairing with the a6300’s insane autofocus system.

The lens is dust- and moisture-sealed, which doesn’t quite mean completely weatherproof, but should help in wet and dirty environments.

The Sony FE 24–70mm f/2.8 GM is set to go on sale February 10th for $2,200.

The next lens in the lineup is an FE 85mm f/1.4, a fast prime made up of 11 elements in 8 groups, one of which is also Sony’s new new XA Element. Three ED Elements and Sony’s Nano AR Coating also help to keep image quality at the top.

Sony G Master 4

Inside is an eleven-blade aperture diaphragm, which should pair nicely with the f/1.4 aperture to keep bokeh looking nice and smooth. Powering the focus is sony’s linear SSM system.

As an added bonus, this lens is capable of being ‘de-clicked’ for smooth, silent operation of the aperture controls for when shooting video.

The Sony FE 85mm f/1.4 GM hits shelves on February 10th for $1,800.

The third lens in the G Master series is a 70–200mm f/2.8, a classic telephoto zoom comprised of 23 elements in 18 groups. Like the aforementioned lenses, the 70–200mm features an XA Element, as well as multiple extra-low dispersion (ED) elements.

Sony G Master 2

This lens uses a floating autofocus system, the first of its kind to be seen inside a zoom lens, and a feature which should help improve autofocus across the board. It also features Sony’s Optical SteadyShot image stabilization technology and multiple motors for driving autofocus and image stabilization.

The Sony FE 70–200mm f/2.8 GM OSS is set to ship in May 2016 and doesn’t yet have a price.

While not lenses, Sony also unveiled 1.4x and 2x teleconverters for the G Master series.

Sony G Master 1

Like the 70–200mm, the teleconverters will be available in May 2016 and don’t yet have a price.


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Gannon Burgett

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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