The future of Nikon: “we plan to focus on medium to high-end DSLRs and mirrorless cameras”
Feb 26, 2017
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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Nikon is celebrating their 100th anniversary this year, and they spoke up about their plans for the future. They didn’t start off very well, as they canceled an entire series of premium compact cameras. However, despite the bad start, the company has some big plans for the future. Also, they’ve made some radical decisions.
According to the article published on Yahoo! Japan, Nikon Company will undergo major business restructuring. They want to rebuild their camera business, and they plan to take an aggressive approach in doing so. Despite the difficulties, Nikon has no plan of closing domestic or overseas manufacturing plants.
As for their cameras, Nikon plans to focus on the production of medium to high-end DSLR cameras and lenses. the report states that they will focus their resources on the production of mirrorless cameras as well. They have announced a few new mirrorless models to be released soon.
Although they have canceled the DL-series, they still plan to develop and release a series of premium compact cameras. However, they plan to estimate the production costs more carefully next time.
Lastly, Nikon will have fewer camera models in the future. Considering they plan to switch focus to medium and high-end DLSRs and mirrorless cameras, I suppose they will reduce the number of affordable, entry-level DSLRs. Also, mirrorless cameras are getting increasingly popular, so I suppose Nikon wants to enter the mirrorless game more seriously as a part of a long-term plan for success. But it’s just my guess.
What do you think, what kind of cameras will Nikon launch in near future? Do you think focusing on mirrorless cameras is a good idea for the company?
[via Nikon Rumors]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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14 responses to “The future of Nikon: “we plan to focus on medium to high-end DSLRs and mirrorless cameras””
There is always Canon for entry level DSLR.
yeah let canon keep making the junk they make let Nikon take the higher end which they generally do better anyway.
BS. The starter line is when many new photographers get started. Then they buy lenses and they are hooked. By giving up that market, Nikon risks losing the beginners.
Except that entry level isn’t what it used to be: if you’re not willing to spring for a real body, you’re not willing to spring for the collection of accessories you need either.
It all hinges on where they draw the line for “medium”.
Yeah if you purchase a canon t5i with kit lens of a Nikon d5300 with kit lens either way you will not really get much past that. Maybe a 50 1.8.
But seeing your next logical step is either a d7200 (a really good camera) or a 70D (a meh camera. Selling your kit like normal won’t make much difference on where you go.
Once you hit a $800-1200 body is when you start getting serious enough to “invest” in better glass and keep with a brand overall.
So yes canon can keep its normal shit and Nikon can keep the high ground!
Welcome to 2014 Nikon. Way to be ahead of the pack.
Katy
Thanks Tom! This is still so vague though…. I really wish they would just inject some confidence in their existing products so we know what to purchase and what to not bother with :/
Katy Parks Nikon lost a lot of money last year and wasted a lot on a product line that 2 other makers already had dominated. With profit margins slim in the industry, it will be interesting to see how they handle this.
Let’s wait a bit too see what Will come from that choice…
If they keep it up with the one inch sensors instead of APS-C and FF they missed the point.
I have said that Nikon should have done this a couple of years ago, leave the low end DSLR market, re-jigger the DL, CoolPix & 1″ sensor cameras into a top/mid end DX mirrorless, interchangeable lens rangefinder and continue with their top end DSLRs… and finally, work out their software demons.
Way to go Nikon. I’ve been seriously switching to Fuji. High quality build always innovating. They are listening to their customers.
Mirrorless is the future and bigger sensors is what people want. Apsc and ff f-mount mirrorless and DSLRs also mirrorless MF. Phaseand contrast detection autofocus for the Still and LiveView. Also Phase detection on the MF .
Don’t mess around putting out a subpar mirrorless to start with . You have the tech to do it right , right out of the gate . Be a game changer right off and shock the world. Give photographers all they need in fewer models instead of this model has this but to get that you need to buy this other model. That’s the past and you’ll loose sales to other companies who are giving people the whole pie.
I’ll stay with Nikon if they start making their users their main priority. Make pro camera bodies to handle hard work . Full magnesium frames and extra extra weather proofing.
Stay out of mirrorless. Fuji and Sony have it covered.