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Elle Australia issues a cover shot with iPhone 7 Plus

by 6 Comments

After Sports Illustrated and Billboard, Elle Australia also issued a cover shot with a smartphone. The photographer Georges Antoni opted for iPhone 7 Plus, like Miller Mobley who shot for Billboard Magazine. And once again, with fine golden light and skillful photographer and model – the results ended up to be fantastic.

The model for the cover was Margaret Zhang, a young and influential photographer, director, stylist, and writer. According to FStoppers, the photographer described the process as “liberating.” This is because he didn’t have to worry about all the gear usually necessary for a fashion photo shoot. It was just him and his iPhone.

It wasn’t stated, though, whether or not Georges used some of the attachable iPhone lenses, or shot the cover with the camera as is and the portrait mode. Nevertheless, I must say I really love the result. The editor-in-chief of Elle Australia, Justine Cullen, described it best: “When it comes to the pages of a glossy magazine at least, it’s not just the wand but the wizard that counts.”

As I mentioned, Billboard and Sports Illustrated placed smartphone photos on their covers, and we’ve featured them before. But with this cover from Elle, I have a new favorite. What do you think? Which one do you like best? And what do you think of the smartphone magazine covers in general?

[via FStoppers, The Sydney Morning Herald; image credits Georges Antoni/Elle Australia]

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  • Shark

    nice PR stunt from apple.. and you fall for it.
    more free coverage of apple products.. that´s what the world needs.

  • Stereo Reverb

    Agree. More a PR stunt for the magazine bc they know it’s an easy way to get their name noticed using a phone as a gimmick, knowing that blogs will share it. Ever see any magazine post their photos and note the camera and lens that was used for it? Yeah, me either. An iPad could have taken the photo- why not get even more press and haul a 27″ iMac out there and take the photo with it’s front facing camera, bc it can take the same photo.

  • Stereo Reverb

    And while this was taken with a phone, you can be sure it’s not sooc, but was retouched and color toned… so does it really matter what device took the photo?

  • D.Sigrey

    Oh boy good for them… Can Apple just go away now?

  • Jeff Wasserman

    Amazing since my iPhone 7 Plus gives me water coloring effects and tons of artifacting especially in the sky. Animal fur looks in particular looks like a Photoshop watercolor filter was applied. Almost every photographer I know using one has told me the same thing. Even shooting RAW in Lightroom does not seem to eliminate the problem entirely. Is this a different iPhone they are using?

  • MN_Bill

    It could have been any phone. I like my iPhone but this is not news. Not fake news… but close enough.

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