DigitalRev TV enters the post-Kai era and launches a new channel

Dec 26, 2016

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

DigitalRev TV enters the post-Kai era and launches a new channel

Dec 26, 2016

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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The news that Lok Cheung and Kai Wong left DigitalRev TV certainly shocked their fans earlier this year. After they’d parted ways, it seemed like DigitalRev were struggling to keep the viewers’ attention. But now they’ve launched a new channel called Burst Mode. After a seemingly rough period, they may be experiencing a Christmas miracle and actually getting back on track.

YouTube video

The new DigitalRev’s channel is featured by their writer Rick Boost. As the channel description says, he walks around the streets of Hong Kong talking about photography. And in the first episode he chose to talk about GoPro: their idea, beginnings, huge rise and sudden fall. We were all witnesses of their strange business moves and unfortunate events they experienced this year. Personally, I found it interesting to hear about this topic from Rick’s view and in an 8 minute retrospective.

GoPro got to be great and built the entire of image of being a badass. They sold affordable, sturdy and simple to use. Nick Woodman, the founder of GoPro, got an idea he didn’t give up. He was selling shell necklaces from a car and borrowed some money to create a strap to attach the camera to the body while surfing. From this, he got to build the empire and create one of the most recognizable brands of today. However, the things went wrong at one point, starting from the competition who sold similar products, but on more affordable prices. Then there was the recalling of Karma drones, layoffs and decline in the stocks price. Rick points out the lesson the in the end, saying that competition breeds innovation. After the failure GoPro had with Karma, maybe no other company will dare to create a drone that can compete with DJI. And it there’s no competition, there will be no innovation.

In my opinion, Rick has an attitude and opinion and he expresses them in a witty way. However, the sound effects in the video are a bit obsolete and over the top. They are even unnecessary since Rick is entertaining enough without them. He sometimes tries too hard to be funny, though. But it’s understandable – filling Kai’s shoes is not easy. However, I think he’s a different type of person and he may bring DigitalRev a fresh format and new audience.

In addition, the format of the video is different than before. After Kai left DigitalRev, he seems to have taken the format with him. Now it appears that DigitalRev are trying to make something new and reinvent themselves. I believe it may help them keep the audience bring new viewers, too. I’m a bit surprised by the choice to make a new channel, considering they already have 1.7 million subscribers on the original one. And I’m curious to see where this will take them. Anyhow, judging from the first video, Burst Mode has quite a potential and I’m looking forward to seeing what they will come up with.

[GoPros of Christmas Past (Introducing Burst Mode) via Reddit]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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14 responses to “DigitalRev TV enters the post-Kai era and launches a new channel”

  1. Jasper Shadloo Avatar
    Jasper Shadloo

    This video was better than the dji magic one. They’ve gone the route of top gear. Kai and Lok will rise again and be the grand tour of photography

  2. Najib Saer Avatar
    Najib Saer

    Where did Kai go?

    1. Moritz Beer Avatar
      Moritz Beer

      Kai now has his own Youtube chanel. Just look up for Kai Wong or Kaiman Wong. Same with Lok.

  3. Alan Moditz Avatar
    Alan Moditz

    I agree with previous comments, this is the Top Gear of photography. This guy is trying way to hard to be something he’s not (Kai).

  4. Jørgen Freim Avatar
    Jørgen Freim

    Will check out. Hated Kai’s style.

    1. Wayne Lam Avatar
      Wayne Lam

      Then dont watch him and you have nothing to complain after.

  5. Gvido Mūrnieks Avatar
    Gvido Mūrnieks

    I was afraid, that a lot of people will bury DRTV, because of leaving of Kai. But after watching the video – I genuinely did not liked it. It had nothing to do with lack of Kai or Lok, but the fact, that their new face is annoying hipster d-bag.
    The fake “high energy” style of the video is genuinely bad.

    1. Wayne Lam Avatar
      Wayne Lam

      I do like Kai’s style funny and entertain to watch and with an English accent, yes he is not good looking but has his way and that is what brought me to him. Too sad he is not there, for those doesn’t like him. Stop complaining just don’t watch his show (Period). I find the new guy interesting but no where entertain like Kai again time will tell, best of luck to him.

  6. Nikolay Abadjiev Avatar
    Nikolay Abadjiev

    Kai was unwatchable for me, the new guy sounds better.

  7. Ralph Hightower Avatar
    Ralph Hightower

    It’s like when Jeremy, James, and Richard left BBC Top Gear. It’s just not the same.

  8. Paul Fan Avatar
    Paul Fan

    Much better than before, Lok is really fuck up, can’t understand is broken english.

    1. Pedro Oliveira Avatar
      Pedro Oliveira

      ” Can’t understand HIS broken English.” ;)

    2. Pedro Oliveira Avatar
      Pedro Oliveira

      ” Much better than before *period* Lok is really fuck *ed* up *period* I can’t understand *his* broken *E*nglish.”

  9. Darathu Chatbook Avatar
    Darathu Chatbook

    Actually this guy aint bad.