After today’s earlier post on here about Instagram posts all looking the same, I found the timing of this video quite amusing. But I don’t think this video from Zach Ramelan is entirely wrong. I’ve seen it myself. Everybody wants to be like Casey Neistat, Peter McKinnon, or one of the other top performing YouTubers.
They copy their styles, techniques, colour grades and even their mannerisms. I’ve seen it over and over, and it gets really boring, really quickly. Their message and true personality get lost because all viewers see is “Oh, they’re trying to be like [insert famous YouTuber here]”. But there is something you can do about it.