YouTube’s “Shorts” is YouTube’s attempt to take on apps like TikTok. Quick videos designed to help keep your audience updated on what’s going on. Show some behind the scenes, quick tips, dumb viral challenges, whatever. It’s been in beta for a while, but now it’s finally hitting the mainstream as a regular feature in the app – at least in the USA.
There’s no word on when it’ll roll out globally, although the US rollout is expected to have completed by next week. You’ll be allowed to show off your 15-60 second videos to your audience and there’ll be a dedicated tab for viewers to watch them in the YouTube app. YouTube says they’ll be expanding the feature to add stupid AR filters like its competitors.