Another new feature is coming to Instagram, and it can be useful for photographers. People will soon be able to boom appointments with business. For all those who make a living from photography, this means your clients will be able to find you and book a session directly through your Instagram.
At the moment, Instagram has over 1 million active advertisers. According to the app’s ad chief, James Quarles, the new booking feature will offer them more concrete ways to measure the impact of their accounts.
There are about 8 million business profiles on Instagram, promoting their goods or services. According to the stats, 80% of the users follow a business on this social network. When I think of my activity on Instagram (and I’m not very dedicated to it) – even I follow a couple of local companies with interesting products.
Now, I wasn’t very optimistic about Instagram constantly adding new features and beginning to look like Facebook. It’s not a photo sharing platform any longer, but it’s becoming more and more of a combination of other social networks. It has a bit of Snapchat, a bit of Facebook, and even a bit of LinkedIn. It kinda turned into a hybrid between a network for fun and a network for business. Still, there may be some good sides to this weird combination.
Today’s Instagram still gives the youngsters a chance to have fun with the network and post all kinds of random stuff. On the other hand, if it’s already leaning towards becoming a business network, it’s good that it actually provides useful features for businesses. The new booking feature could be good for photographers. If you promote your business and share photos on Instagram, it may come in handy for getting new clients. It makes it easier for people to both reach you and book their session directly through the app. This is fast and convenient, and most of us like doing things the simplest and the fastest way possible. So, although Instagram may not be my favorite social network, this might actually have potential. I’m curious to see how it will turn out.
What about you? Do you see the booking feature as being useful for your business?