DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Canon’s end of year financial report drops hints about new EOS R cameras and RF lenses

Feb 1, 2020 by John Aldred 3 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Canon has released its 2019 end of year financial results and presentation, in which Canon highlight how they’ve done over the last year, and also talks a little about what we can expect in the future. If you want to see the financial side of things you can click the links above, but what was particularly interesting, is Canon’s quite surprising focus on new specific new EOS R bodies and RF lenses.

Canon doesn’t specifically come out and name the recently EOS R5, EOS R6, or the “EOS Rs“, but they do talk about a new camera, with a newly developed sensor and image-processing engine, which is a lot more specific than companies tend to get. Usually it’s just a vague “We want x% market share of mirrorless systems by whatever date”.

Although we have launched two full-frame mirrorless cameras as well as ten dedicated lenses, our lineup is still insufficient. In order to recover from our late entry into the mirrorless camera market, we have plans to launch a model that incorporates a newly developed image sensor and image-processing engine that offer even more advanced features. We will work to raise our presence in the mirrorless camera category, leveraging large trade exhibitions around the world.

It does only mention that they plan to launch “a” model, not several models. Of course, this could just be referring to the immediate quarter, rather than the year as a whole. At least, one would certainly hope so. It’s going to be quite disappointing if they only release one new camera in 2020 because as not-terrible as the EOS R and EOS RP are, they are lacking a lot of features that have actively prevented people from making the switch (1 card slot, cropped 4K video, etc).

Whatever is coming, Canon does seem to be taking things a little more seriously now, with a somewhat realistic perspective. As Canon News notes, the EF to RF transition for users hasn’t happened as quickly as Canon would like. Mostly because the only bodies they offer are quite lacking in key areas for a lot of people and the EF gear they already own works well. So, they’ve just stuck with it. But they’re not only looking at new cameras, but lenses, too.

At the same time, we will expand our lineup of dedicated lenses launching several innovative ones that take advantage of the new mount that allows greater flexibility when designing lenses. We will accelerate sales by responding to user need to capture various images, expanding options by combining camera bodies and lenses.

It’s not surprising that they’re focusing on RF lenses, though, given Canon recently announced that they’re ditching EF lens development. “Several” can mean anything, though, really. Basically “more than a couple, but less than a lot”, so there’s no telling just yet exactly how many that might be. And, of course, Canon made the expected generic statement, too.

Even amid increasing competition, we will expand sales of higher-end models driven by new products and aim for top market share even in the mirrorless camera market.

Exactly what those higher-end models will be, we’ll have to wait and see. But if the EOS R5, EOS R6 and EOS Rs rumours turn out to be even close, then it looks like we might see some nice challenge and innovation in the mirrorless market.

To read the full report, see here or here to download the presentation.

[via Canon News]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Canon’s camera profits plummet 64% in latest financial report Canon’s latest financial report shows a massive 25% drop in sales Canon EOS 5D mk IV is the best of Canons (but still behind Sony and Nikon), DxOMark says Nikon Q1 FY 2022 financial report finally shows an increase in camera sales and profit

Filed Under: news Tagged With: Canon, Canon EOS R5, Canon EOS R6, Canon EOS RS, financial report

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

« Bryce Mironuck – Photographer of the Month – February 2020
11 Secrets to up your night street photography game »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Tokina announces shoe-mounted red dot finder for long telephoto lenses
  • Laowa announces the super wide FF 15mm f/2 Zero-D for Leica M
  • How I took challenging Aurora photos on a steep “platform” cliff at -20 °C
  • How I shot abstract light orbs with a 360 camera and camera rotation
  • Color theory, RAW files, and RAW developers

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy