DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

You can double the views of your video by saying one word in the first five second

Feb 9, 2017 by Dunja Djudjic 1 Comment

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

When you create a vlog, a video tutorial or any kind of video material, a lot of factors play a role in the number of views you get. It’s not just about creating quality content and making it interesting, but you should also know human nature and some psychology to make the videos more engaging.

A recent study offers a simple psychological trick that can double the views on your videos. And it comes down to one single word. According to the study, you should say it twice in the first five seconds of the video to make people stick to it and get more engaged. And if you’d like a hint: I used it in the very first sentence of this article.

The “magic word” is “you”. Being personal and using the word “you” once in the first five seconds of the video can increase the overall views for 66%. And if you say it twice in the first five seconds, it practically doubles the views: it can increase them for 97%. After all, even the most popular video channel has the word “you” in its name. Here’s an example – the number of subscribers increases fast on Peter McKinnon‘s channel. It’s thanks to interesting, but also engaging content:

The study analyzed the data from 30,000 YouTube videos uploaded between April 1 and December 1, 2016. All of them had a minimum of 40 views, and belonged to YouTube channels with more than five uploads and ten subscribers. The videos that contained “you” in the first five seconds performed much better that those without it. And this also refers to the variations of “you” such as “you’re”, “your”, “you’ll” and the like.

But what’s so special about this common, little word? The trick is in shifting the focus from the mere content of the video to the viewer himself. By using “you” in the video, you involve the viewer and enforce him to get engaged. You are focused on him/her, not on yourself. You don’t simply talk about the subject of the video, but you invite a viewer to get involved. And now when I think about it, I always find videos that address the viewers more pleasing than those which focus only on the subject.

This simple, yet effective trick can be a great way for all the vloggers out there to boost their views and engagement. Of course, the content still matters, together with the channel optimization strategy. But you should use all the resources you have to gain audience – and this one is pretty simple, yet incredibly effective. If you’re interested in more details, you can find the full study here and use this tactics in your next vlog.

[via No Film School]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

This video made China ban the word “Leica” from social media Default ThumbnailWill We Be Saying Good-bye To Traditional CCD and CMOS Sensors Anytime Soon? ‘Dear Craigslist Photographer’ – What your search for models is REALLY saying Three photography terms you didn’t know (or care) you were saying wrong

Filed Under: Inspiration Tagged With: youtube

Dunja Djudjic: from diyphotography.net

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

« This brilliant hyperlapse was made entirely of Google Maps screenshots
10 shooting tips to make amazing slow motion sequences »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup

Recent Comments

Free Resources

Advanced lighting book

Learn photography

Recent Posts

  • AstrHori new 28mm f/13 2x Macro Periscope lens sees round corners
  • Sony World Photography Awards under fire for age limitations in Student contest
  • 5 ways to find inspiration when the weather is sad and grey
  • Photographers, keep an eye out for auroras around the world this weekend
  • How to make beautiful frozen soap bubble photos this winter

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy