We recently reported that Sports Illustrated let go of it’s six remaining staff photographers. It was a sad day for the photography industry, as we saw yet another major publication give way to budget cuts–seems like the photographers are always first on the chopping block.
The company, which is currently undergoing many cost saving measures, seems to be hoping to gain back some momentum after all the bad press it received after news spread of them cutting the staff photographers. They’re making a major marketing push in regards to their popular Swimsuit Edition, which remains to be the publication’s bread and butter with reports valuing it at $1 billion.
Part of the marketing push included showing this year’s Swimsuit Edition photographer, James Macari, a little love in this behind scenes promotional video published on the Sports Illustrated website on Friday.
From a female perspective, I kinda wish there was more photography related information in the clip. I’m also curious about their location scouting techniques. Yes, Bryce Canyon and Yellowstone certainly make for gorgeous backdrops, but a grazing herd of wild buffalo isn’t exactly what I think of when I think Swimsuit Edition. Then again, I guess the majority of people “reading” the magazine aren’t necessarily looking at the background scenery.
[ via Sports Illustrated ]