Posts by Author: John Aldred

John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

    Blackmagic’s new Pocket Cinema Camera shoots 4K RAW video for only $1,295

    Apr 10, 2018 John Aldred

    The original Blackmagic Pocket Cinema Camera was wildly popular when it was released. A Super 16mm sensor HD camera capable of shooting RAW video at…

    DJI announces new high end filmmaker tools and becomes first to adopt ProRes RAW video

    Apr 9, 2018 John Aldred

    With NAB often comes new announcements from DJI. This year, there are two big ones for serious filmmakers. There’s the DJI Force Pro, offering full…

    ProGrade Digital announces world’s first 1TB CFexpress and new V90 SDXC cards

    Apr 8, 2018 John Aldred

    It seems that ProGrade Digital really isn’t messing around here. Early last month, they said they were going to skip XQD in favour of its…

    SmallHD announces 5 new touch screen camera monitors

    Apr 7, 2018 John Aldred

    SmallHD only just announced their new 703 Bolt wireless monitor a couple of months ago. And it should start shipping this week. But that’s not…

    3 ways to shoot macro for under $20

    Apr 6, 2018 John Aldred

    Macro is always a popular topic, and it’s one that more people seem to be exploring for video content recently. But macro lenses typically aren’t…

    First look at the Canon EOS M50 – The ideal beginner mirrorless camera?

    Apr 6, 2018 John Aldred

    When the Canon EOS M50 was first announced in February it looked quite intriguing. So we went over to the Canon stand during The Photography…

    A brief look at the Hoodman drone launch pads & tablet hoods

    Apr 6, 2018 John Aldred

    At The Photography Show, there are many big extravagant stands. But there are also many smaller stands, too, that don’t really need a huge stand….

    The LitraPro is the world’s first full spectrum bi-colour action light

    Apr 5, 2018 John Aldred

    Just after we got done comparing the LitraTorch vs the Lume Cube, Litra announces their next generation of LED action light. The new LitraPro offers…

    NiSi jumps into the lens market with five new F3 Prime Cinema lenses

    Apr 5, 2018 John Aldred

    Well, this is a bit of a surprise. Popular filter maker NiSi is getting into the cinema lens market. Kicking off the launch, they’re introducing…

    What is middle grey and why does it even matter?

    Apr 5, 2018 John Aldred

    Middle grey is a term we often hear mentioned when it comes to exposure for both photography and video. But exactly what “middle grey” means…