There are many books and countless online articles about marketing your photography business, each with their own thoughts and opinions. Over recent years, the main the push has been towards social media and the wide audience it brings to the photographic entrepreneur. However, with sites like Facebook basically giving page managers the finger unless they pay to have their page promoted, I fear that it won’t be long before others follow suit and the viability of social networking as a means of marketing for small business will be a thing of the past. So, what do we do?
In a recent article over at Fstoppers, Craig Beckta shares how to effectively grow your marketing reach while others are losing theirs. “Don’t make the mistake of countless other photographers by building your business on someone else’s platform,” he cautions, which is exactly what marketing through social media is. But, Craig offers a different approach.