Huge international companies pay close attention to their public image and there’s nothing strange about it. But Apple seems to has gone a tad too far. According to director Rian Johnson, the company bans movie villains from using iPhones in screen.
Johnson worked on movies such as Knives Out and Star Wars: The Last Jedi. In a recent Knives Out scene breakdown for Vanity Fair, he talked a bit about Aple’s strict product placement policy:
“Apple, they let you use iPhones in movies but, and this is very pivotal if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera.”
As my buddy John noticed, by banning iPhones from villains, Apple could help us figure out who the bad guys are in the movies. Sure, it’s not the only indicator, but it’s one of the clues that could potentially spoil the movie for its viewers. But for those who are eager to figure out who the bad guy is as early as possible… Well, maybe this isn’t so bad.
What do you think of this Apple’s policy? Does it make the company “the good guy” or “the bad guy” for the viewers and directors?
I remember someone pointing out the same thing with other Apple products way back when in “24” – the bad guys used “Dell” laptops while the good guys used “Macs”
… this is probably a lesson in “product placement” and “brand management” with a touch of “trademark” protection thrown in for good measure.
for some companies their “brand” is their biggest asset (e.g. arguably “Twitter”) – and if a company doesn’t protect their trademark they run the risk of losing control of the name – a famous example: “Aspirin” was once a Bayer trademark for acetylsalicylic acid …
but anyway …
https://www.wired.com/2002/05/24s-good-guys-do-use-macs/
Apple.Inc. doesn’t get to dictate anything to me. Zero authority. They can take a flying leap, army of lawyers and all.
lol
I know they are extreme with censoring, especially on the app-store but this is just bonkers.
Well I finally moved my business from Mac to Windows. It’s still strange, but I don’t have to figure out how to pay for a crippled computer.
My Android based phone works just fine too.
#LifeWithoutApple
Apple, the new Disney.
American movies are stupid.
Typical “we (America..?) are good, everyone else is bad”.
Childish.
We are not in the 80’s anymore.
Well, take a look at movies. The good guys always use Macbooks.
what is this, the cowboy movie era? Are we gonna have a Lee Marvin complaining about not getting any bars while a John Wayne boasts about how fast his video is streaming?
wotta pear on this guy ;-)