Has photography reached the end of gear innovation

Daniela Bowker

Daniela Bowker is a writer and editor based in the UK. Since 2010 she has focused on the photography sector. In this time, she has written three books and contributed to many more, served as the editor for two websites, written thousands of articles for numerous publications, both in print and online, and runs the Photocritic Photography School.

Brownie camera

Last week, as I walked from Liverpool street station to meet some friends, I idly started to muse ‘Where is photography going?’

As a medium, photography has enjoyed a remarkable trajectory, from heliographs to hypo, roll film and Brownies, colour film and instant cameras, and SLR to digital in under 200 years. And the last 30 thirty years have seen a tremendous advancement in photographic technology, from the release of the first commercially viable digital SLR camera and a transition through terrific cultural changes associated with the medium. But it now feels as if we might be stuck in some form of holding pattern. This is especially true after what I felt was a particularly disappointing Photokina last autumn.

I came away from Photokina feeling distinctly underwhelmed. There were no earth-moving advancements or even hints at spine-tingling developments. Maybe this is to be expected after 30 years of almost constant iteration and improvement: the move from film to digital and from SLR to mirrorless to smartphones. Of seeing photos shift from being preciously developed prints that recorded weddings, holidays, and birthdays to social media snaps that share your coffee with the rest of the world each morning. Megapixel and ISO counts have sky-rocketed, giving us larger, more detailed images and better low-light capabilities than we ever imagined. And drones are everywhere. The industry has hit pause.

Yet simultaneously, our desire for novelty, for improvement, needs to be sated. We’ve tasted what could almost be described as exponential improvements and we expect more. Where does photography go from here? Megapixels and ISO might continue to increase, but the truth is that they have expanded to the point where a few thousand more are insignificant. This isn’t what wows us any longer. We’ve seen a slew of fads that were either lauded or derided. Some of them soared like supernovas, lighting up the scene with blazing luminosity before fading from view. Others have withered before even reaching anything approaching maturity. What will stick?

Lytro’s light field technology cameras captured our imaginations in 2011, but haven’t really made the impact that we all anticipated they would. The idea that we can take a photo and alter its depth of field at will was superb. So why isn’t every camera now capable of shifting focus in its images after we’ve taken them? Maybe it was because the Lytro resembled a toy and had a limited spec, but didn’t have a price tag to match. Perhaps it was that the Lytro didn’t have an obvious use-case, and people couldn’t therefore justify the expense.

Between Google Glass and Snap’s Spectacles, there hasn’t been any great advancement with wearable photographic technology. Did Google Glass too closely resemble something from Minority Report for people to feel comfortable wearing and using it? Are Snap’s Spectacles just far too niche to have any impact across the board?

Will the launch of the DJI Spark see a significant increase in the use of ‘copter-shot imagery? If we can’t quite have our hoverboards yet, we’ll have our hovercameras instead.

What will be the next big thing? What is the next must-have piece of kit or technological advancement so significant that it renders itself ubiquitous? What will be the next fashion in post-processing or means of sharing photos? How will our cultural attitudes to the medium adapt or evolve over the next five, ten, or 20 years?

I would love to know what you believe will set our collective pulses racing or bring us flushes of anticipation. Have we missed a trick with wearable technology? Will light field technology make it to the big time? Or will be a much more mundane, yet influential development, perhaps something associated with sensor technology that changes our standpoint once again? Nothing is too ridiculous to comprehend, so share your ideas, please.


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Daniela Bowker

Daniela Bowker

Daniela Bowker is a writer and editor based in the UK. Since 2010 she has focused on the photography sector. In this time, she has written three books and contributed to many more, served as the editor for two websites, written thousands of articles for numerous publications, both in print and online, and runs the Photocritic Photography School.

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8 responses to “Has photography reached the end of gear innovation”

  1. Low Hanging Fruit Avatar
    Low Hanging Fruit

    I read somewhere that a company were investigating lensless technology… If that is a goer, it will almost certainly be the next big thing.

    Imagine being able to record what is ahead or behind, just by wearing some clothes laced with the correct light sensitive cells? Google glass looked intimidating; without the lens nobody will know.

    Big Brother welcomes citizens everywhere.

  2. EJPB Avatar
    EJPB

    The key issue is you don’t need a +30k 100MP camera to shoot a good or interesting picture. For 95% of the people, a smartphone will do. The other 5% falls apart in people having a particular interest in photography, and geeks. Those last ones will always be broke by getting the latest Sony after spending a week of pixel peeping on DPReview, discovering a slight improvement of detail in the green scenery. The first ones may even turn to film to do something they really like and want more grain than any 70’s photographer had liked by pushing his film with 3 stops.

  3. Jesus Christhole Avatar
    Jesus Christhole

    There’s already curved sensors in development

  4. tobi Avatar
    tobi

    I am sure “everything that can be invented has been invented already”

  5. Tony Northrup Avatar

    Live sharing is already big but will continue to grow. Computational photography will enable smartphones to blow away big SLRs in many scenarios. Flying cameras are huge and will get huger as they become easier, quieter, smaller, and safer. Bandwidth increases will push more people to short video formats from stills. The coming adoption of VR headsets will create a new level of immersion in photography and video, but will also require new gear and techniques.

    This is the most exciting and rapidly developing time in photography… It only seems boring if you define photography by what traditional camera manufactures produce.

  6. Najib Saer Avatar

    I think the future is in more powerful portable devices, like continuing camera innovation in phones

  7. KC Avatar
    KC

    I think it’s going to be a bit more “geeky” and mundane: JPEG, as a standard and common camera file format, hasn’t been updated in years. The “processing” has improved dramatically, but a JPEG is a JPEG. Although DNG is a Raw format standard, few cameras use it. We’re overdue for a data format change on SD cards, too. The FAT system is ancient and not particularly robust. It was never designed for big files and high capacity storage. It’s just convenient because all editing computers can read/write it.

  8. Dan Avatar
    Dan

    I agree that there was no big innovation in photography recently.
    The next big thing will be taking photos at the microwave, infrared, terrahertz or radio wavelengths. Its aleady possible at NASA but not for simple users. A raster scanning single pixel camera is the solution aand there is a project on kickstarter right now.