lens
7artisans 27mm F2.8 is a new $129 autofocus lens for APS-C Sony
7artisans is expanding its autofocus lens lineup with a new 27mm f/2.8 (buy here) for APS-C sensor Sony E mount cameras. It’s an inexpensive lens,…
Zeiss launches a more affordable cinema lens line – Zeiss Nano Prime
During our visit to the Zeiss booth in NAB 2024, we saw their new Zeiss Nano Prime lenses. It’s a set of six focal lengths:…
Canon firmware addresses pan assist for super-long telephoto RF lenses
Good news for sports and wildlife shooters. Canon has released new firmware for five of its super telephoto lenses. These include the popular Canon RF…
7Artisans releases low-budget APS-C 50mm f/1.4 tilt-shift lens
7Artisans has announced a new 50mm f/1.4 tilt-shift lens (buy here). It’s an APS-C lens, available in a range of mounts, including Sony E, Fuji…
First look at the new SIRUI 75mm f/1.2 and 16mm f/1.2 Night Walker lenses
SIRUI just showcased their new and insane 75mm f/1.2 and 16mm f/1.2 Nigh Walker lenses at NAB 2024. The lenses are light S35 lenses that…
Sony FE 16-25mm f/2.8 G offers a large aperture and wide angle full-frame view
Sony has announced the new Sony FE 16-25mm f/2.8 G zoom lens (buy here) during NAB 2024. Its 16-25mm focal length offers an ultra-wide to…
Laowa Ranger S35 – World’s smallest PL cine zoom lenses for Super 35mm
Laowa is showing off its new Ranger S35 series zoom lenses at NAB 2024 in Las Vegas right now. The company claims they’re the world’s…
NiSi rounds out Athena Cine Prime set with 18mm, 40mm and 135mm lenses
Last year, NiSi teased five lenses in the then-new NiSi Athena full-frame cinema line. It included 14mm T2.4 and 24mm, 35mm, 50mm and 85mm T1.9…
Viltrox announces the $139 56mm f1.7 XF AF lens for Fuji X
Viltrox has announced the Viltrox AF 56mm f/1.7 XF APS-C lens (buy here) for the Fujifilm X mount camera system. With a 56mm focal length…






































