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Leica

Leica goes wide with SL zoom lenses: Super-Vario-Elmar-SL 16-35 f/3.5–4.5 ASPH officially announced

Apr 9, 2018 by Dunja Djudjic Add Comment
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Leica has just announced a new addition to their SL zoom lens family: Super-Vario-Elmar-SL 16-35 f/3.5–4.5 ASPH. It’s made for Leica’s full frame mirrorless SL system, and it’s made to let you take “a wider view of the world.” With the new 16-35mm, Leica aims for architecture and landscape photographers, but this lens can also be useful for group portraits, weddings, reportage, documentary or travel photography.

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Leica cameras and lenses will become even more expensive from May 1st

Apr 5, 2018 by Dunja Djudjic 6 Comments
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Leica cameras and lenses are known to be expensive, but their price is about to get even higher. Starting on 1 May 2018, Leica is increasing prices of their products by an average of 5%. This will affect 66 items in total and most of the cameras and lenses will have an increase of $100-400. But there are some exceptions: for example, Leica S (Typ 007) will reach an increase of over $1,000, while the price of some items will remain unchanged.

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1923 Leica camera sold for $2.95 million, setting the new world record

Mar 12, 2018 by Dunja Djudjic Add Comment
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When you think of Leica, one of the words to pop to mind is probably “expensive” (even if it’s not even a real camera). At the 32nd WestLicht camera auction in Vienna, a Leica camera set a new world record for the most expensive camera ever sold at an auction. A rare Leica 0-series from 1923 was sold for €2.4 million (approximately $2.95 million).

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New “Stealth Edition” Leica glows in the dark and it will set you back $15,750

Mar 8, 2018 by Dunja Djudjic 5 Comments
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Leica has announced a new version of their Monochrom (Type 246) camera. Perhaps inspired by a famous Rollingstones’ song, this limited edition camera is painted almost entirely in black. The only white details are the markings, and they glow green in the dark. The overall look of the camera is absolutely beautiful, but there’s only one flaw: it costs $15,750, twice as much as the “regular” Leica M Monochrom.

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This is all the shiny new camera gear announced at this year’s WPPI

Mar 2, 2018 by John Aldred Add Comment
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WPPI has been a good one this year for gear announcements. We’ve got the very impressive looking new Sony A7III camera and a whole slew of new E-Mount Art series lenses from Sigma. A couple of new entry level bodies from Canon as well as the new EOS M50 mirrorless. We’ve also seen a new AD200 competitor appear from Cactus who say it’s only just the beginning. Oh yeah, and then there’s that funny robotic speedlight from Canon.

There were a few items we didn’t cover, though. So, let’s have a look at everything that was announced. All the stuff we told you about and all the stuff we didn’t in one place.

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This is what it looks like to shoot portraits with $12.8K Leica 75mm NOCTILUX f/1.25 lens

Feb 14, 2018 by Dunja Djudjic 1 Comment
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Back in November 2017, Leica announced a super-pricey Noctilux-M 75mm f/1.25 ASPH lens. The $12,795 lens should start shipping soon, and photographer Matt Granger was lucky to try it out.

Matt got the opportunity to test out the Noctilux-M 75mm f/1.25 ASPH, as well as another unreleased Leica lens: Summicron-SL 90mm f/2 ASPH. He went out on a cold day in Brooklyn and shot some great portraits of Stephanie Pham. In this video, he shares some of the photos, as well as his impressions of the lenses.

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Leica launches a pair of APO-Summicron full frame 75mm & 90mm f/2 prime lenses

Jan 16, 2018 by John Aldred 3 Comments
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Leica has just announced a pair of APO-Summicron lenses for its full frame mirrorless cameras. Those would be the Leica APO-Summicron-SL 75mm f2 ASPH and Leica APO-Summicron-SL 90mm f2 ASPH. While designed for full frame, they will also work on Leica’s crop sensor cameras, too. These lenses aren’t cheap, though. One’s a little under five grand, the other’s slightly over.

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This Leica costs $100,000 – and it’s not even a real camera

Jan 5, 2018 by Dunja Djudjic 11 Comments
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I guess most of us expect the items with Leica’s logo to be expensive. But this “fake Leica” that doesn’t even take photos will surprise you with its price tag. It’s a stainless steel sculpture, a mash-up of several Leica models. It’s made by Chinese artist Liao Yibai and reaches whopping $99,995.

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Leica cameras aren’t expensive enough so they made a Limited Edition run of 100 red ones

Dec 19, 2017 by John Aldred 4 Comments
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For the Leica shooter in your life who has everything, what do you get them this Christmas? A red Leica M, of course. Although, you’ll be paying about an extra $1,400 for that paint job. The normally $5,595 Leica M will cost you close to $7,000 in its fancy red uniform. But you’d better hurry, they’ve only made 100 of them.

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Leica announces 75mm f/1.25 manual focus lens and it’ll only cost you $12.8K

Nov 30, 2017 by John Aldred 9 Comments
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I know things with Leica written on them are supposed to be expensive, but wow. Leica has been producing Noctilux lenses for over 50 years. It kicked off in 1966 with the Noctilux 50mm f/1.2 at Photokina in 1966. That lens today has been updated with an f/0.95 aperture. Leica say that the new Noctilux-M 75mm f/1.25 ASPH is even better, and even more expensive.

At $12,795, one would hope so, too. Designed for the 35mm “full frame” format, the Noctilux-M 75mm contains 9 elements in 6 groups with 11 aperture blades. Leica says the elements are designed from material with high anomalous partial dispersion and low chromatic dispersion. This allows them to reduce aberrations to a “hardly detectable” level, Leica told Digital Trends.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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