Gear Announcement

    The new Sony A7 IV includes some of the best features of the A1 and A7S III
    Oct 21, 2021 John Aldred

    Sony has now officially announced the new Sony A7 IV. It features a 33-megapixel (not stacked) BSI CMOS sensor with their latest generation BIONZ XR…

    DJI has finally announced its new Ronin 4D full-frame 6K & 8K pro gimbal cinema cameras
    Oct 20, 2021 John Aldred

    It’s been rumoured for a long time, but now DJI has officially announced its new Ronin 4D 4-axis cinema camera. It combines the new full-frame…

    Samyang to launch its first Fuji X mount autofocus lens on October 26th
    Oct 20, 2021 John Aldred

    Since Fuji opened up its X mount to third parties, those third parties sure seem to have jumped on it. And they’re not just manual…

    Aputure brings bicolour, daylight and RGB LED panels and Bowens mount COB lights to the entry level
    Oct 19, 2021 John Aldred

    Aputure has today released four new LED lights in their entry-level Amaran range. Two of them, the Amaran P60c and the Amaran P60x are LED…

    Could Sigma’s new 18-50mm f/2.8 DC DN mean an APS-C L mount camera is on the way?
    Oct 19, 2021 John Aldred

    Sigma has announced its new 18-50mm f/2.8 DC DN Contemporary lens for APS-C mirrorless cameras. Interestingly, it’s available in two mounts. Sony E and Leica…

    Samyang parfocal AF 24-70mm f/2.8 for Sony FE has now been announced globally
    Oct 19, 2021 John Aldred

    Samyang (AKA Rokinon and Bower) has launched their first zoom lens with the new Samyang AF 24-70mm f/2.8 FE, a wide-angle to short telephoto lens…

    Apple’s new M1 Pro and M1 Max processors boast better performance and support more than 16GB RAM
    Oct 18, 2021 John Aldred

    Apple has announced “supercharged” versions of its M1 processor. Perhaps not surprisingly, they’re called the M1 Pro and M1 Max. Apple says they’re the first…

    Sony teases new camera (Sony A7 IV?) to be announced on October 21st
    Oct 18, 2021 John Aldred

    Well, after a blurry photo of what was claimed to be the Sony A7 IV was apparently posted and then deleted by Sony China over…

    “Great Joy” launches full-frame 60mm T2.9 1.33x Anamorphic lens and 1.35x Anamorphic adapter
    Oct 15, 2021 John Aldred

    Seems to be a big anamorphic thing going on lately. We’ve had the launch of Sirui’s full-frame 50mm T2.9 Anamorphic lens, stacking Anamorphic lenses with…

    7Artisans releases their new 25mm f/0.95 lens for APS-C mirrorless and MFT
    Oct 15, 2021 John Aldred

    7Artisans has released their new 25mm f/0.95 manual focus lens for APS-C mirrorless and Micro Four Thirds. The lens was first teased in September, but…