The Fujifilm GFX 100, released in 2019, has been discontinued, according to Japanese retailers. Retailers, including Kitamura, list the 100-megapixel medium format camera as a “completed product”. That’s essentially the Google translation of their word for “discontinued”. Attempting to add the camera to the online cart also confirms that the product is out of stock or unavailable.
Although listed at retailers in Japan, it’s still showing as available from retailers in other parts of the world, such as B&H in the USA, as a “special order”. Four years is quite a short life for such a flagship camera, but it seems that the release of the GFX 100S in 2021 at not much over half the cost of the GFX 100 might have caused a hit in its sales.
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