Sony Senior General Manager, Kenji Tanaka, has confirmed in an interview with Imaging Resource that they are focusing on APS-C and that a new high end “enthusiast” model APS-C camera is coming.
Many have felt that Sony has kind of neglected small form factor APS-C bodies in favour of full frame. But it has, apparently, always been their plan to focus on APS-C once their full frame lineup was where they felt it needed to be. And with the Sony A9, A7III and A7RIII (and hopefully, soon an A7SIII) it is now where they want it to be.
FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!