DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Syrp to be rebranded “Syrp Lab” with products folded into the Manfrotto Move ecosystem

Jan 26, 2022 by John Aldred Add Comment

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

New Zealand based camera slider and timelapse gear company, Syrp has announced that it’s rebranding itself to Syrp Lab and that its products will be also rebranded and brought into the fold of the new Manfrotto Move ecosystem. This isn’t the first name that’s been rebranded under the Manfrotto banner recently with “Lastolite by Manfrotto”, and simply “Lastolite” before that, also bring brought under the Manfrotto name.

According to the announcement, Syrp Lab is essentially going to be come an R&D facility working on “the next generation of tools for creators” covering a range of brands across the Vitec Imaging Solutions collective. They’re also turning to education, teaching users of Vitec products how to use them and create the best content they can.

Syrp has released a range of fantastic products over the years since the original Genie launched on Kickstarter in 2012, with many of them coming before their acquisition by Vitec in 2019. Since becoming part of the Vitec collective, things have just gotten better with a more cohesive mobile app and improved motion control hardware to produce the system that is available today. Founders of Syrp, Chris Thomson and Ben Ryan say that in 2022, they are taking the next step in Syrp’s evolution.

In 2022, we will become Syrp Lab. A center for innovation and content creation, expanding our team and working closely together to create the next generation of tools for creators, plugging in our ideas and R&D expertise into the brands that make up Vitec Imaging Solutions. Our team will not only focus on product development but also educating creators about how to use tools to create the absolute best content in the form of a dedicated YouTube channel and accompanying education website.

With this new approach we will emerge with a greater focus and energy on creating new disruptive tools, hyper-focused on user-centered design and best-in-class products for the end user. As a result, over the coming months you will notice our logo changing to Syrp Lab with a refined brand, website and social channels coupled with an all-new education channel.

– Syrp Lab

The newly branded Syrp Lab says that as far as existing customers and Syrp products go, products will transition under the Manfrotto name from both a branding and purchasing perspective. This, they say, allows them to be “fully focused on the new Syrp Lab vision”. Syrp products will become part of the Manfrotto Move ecosystem, as will the app, in order to create a “unified end-user experience across all products”. Your warranty, if you’re an existing customer with a Syrp branded product, will transfer over to Manfrotto, which means access to a larger global support team – which is a valuable thing for users in some parts of the world!

It will be interesting to see what new products come out of the newly named Syrp Lab via Manfrotto’s Move Ecosystem over the next few years. If the Syrp team no longer has to worry about the manufacture, distribution and support for products, that leaves a lot of time and resources to make their tools even better than they already are.

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

The Manfrotto Move ecosystem wants to make your entire support system modular Manfrotto parent company, Vitec, acquires motion control company Syrp Lino Manfrotto, the founder of Manfrotto, passes away at 80 Syrp talks about the new app, the Vitec acquisition and what it means for customers

Filed Under: news Tagged With: Branding, Manfrotto, Syrp Lab, Videndum

John Aldred: from diyphotography.net

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

« Nirvana photographer hits back at angry fans over NFT sales
How to take captivating portraits by connecting better with your subjects »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup

Recent Comments

Free Resources

Advanced lighting book

Learn photography

Recent Posts

  • Sony unveils three wireless microphones for content creators
  • This is why you should stop shooting music videos
  • First look at the Laowa Proteus Flex interchangeable flare optics
  • The Fotodiox RhinoCam Vertex shoots medium format images on L mount cameras
  • San Francisco filmmaker tracks stolen camera gear, police do nothing

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy