Students hang a huge fake ad of themselves in McDonald’s to protest against Asian ad discrimination. It’s still there 51 days later

Sep 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Students hang a huge fake ad of themselves in McDonald’s to protest against Asian ad discrimination. It’s still there 51 days later

Sep 12, 2018

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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One day at a McDonald’s restaurant, Jevh Maravilla was sitting with his friend and noticed that there were no Asian in any of the ad posters. At the same time, he saw a blank wall and had a crazy idea: what if they put a photo of themselves up there? The idea soon became reality, and the guys managed to hang a professional-looking poster with them as the models. And the funny thing is – no one noticed anything unusual for almost two months.

Ina hilarious video, Jevh shares how they did it, from planning the shoot to hanging it on the McDonald’s wall. And I must say it’s some high-quality trolling.

YouTube video

First, the guys needed to plan how and where to take the photo. Since all the other posters were taken in natural environments, so they decided to be students. They took the photo in front of a neighborhood event center because there were a lot of people in front of the school for some reason. In the evening the same day, they edited the photo so it has the style of other McDonald’s posters and they purchased it via Office Depot website. A week later, it was in their hands and ready to be hanged on the restaurant wall.

But how did they do it without getting noticed? Well, the guys thought this through as well. They found a McDonald’s shirt at a thrift store for $7. With a walkie-talkie, a badge and a tie, no one suspected that Jevh wasn’t really a “regional interior coordinator” at the restaurant.

On the big day, the guys and a couple more friends went to the restaurant with the poster. They waited until the coast was clear from the actual employees before Jevh took off his jacket and transformed into one of them. He directed his friends to hang the poster, and voila – it was there. And it has been ever since.

I find the idea and the whole plan hilarious and ingenious at the same time. They had a message in mind and surely sent it, yet they had fun and amused us as well. Since Jevh’s project has gone viral, I believe that the restaurant’s employees have noticed the poster by now. McDonald’s didn’t give a comment, but I do hope that will poster will stay up. Not just because it represents the Asian race, but because the whole project behind putting it up there was so freakin’ amusing to watch. : )

[via Hello Giggles]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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8 responses to “Students hang a huge fake ad of themselves in McDonald’s to protest against Asian ad discrimination. It’s still there 51 days later”

  1. Ghislain Côté Avatar
    Ghislain Côté

    I wonder how #McDonalds will move, but they always surprise me. I say:
    1 Let it there, and frame it. For a LONG time.
    2 Organize a contest on the same theme, with huge prizes
    3 In many years, sell said art/ad in auction for a charity (and tax credit)

    Everybody wins !

  2. Omygosh Itsjosh Avatar
    Omygosh Itsjosh

    Was it really to protest discrimination, though? I mean, all he said in his original post was “i noticed there was a blank wall at mcdonald’s so i decided to make this fake poster of me and my friend.”

    No mention of discrimination.

  3. Chongo Yu Avatar
    Chongo Yu

    That is fake news headliner tjat is going around. Had nothing to do with race…lol.

  4. Richard Doktor Avatar
    Richard Doktor

    @Dunja Djudjic:
    But … don’t you know, that there isn’t a “Asian race” or any “race” at all? The “race” you refer to is called “human” and Asians are human, too. They are just on of many ethnos on this planet …

    1. Dunja0712 Avatar
      Dunja0712

      I, personally, see all humans as humans and divide them simply into “good” and “bad.” But an unfortunate choice of words happens sometimes. I speak English rather well, but it still isn’t my first language. Maybe “ethnicity” would be a better word choice? It’s not my intention to offend anyone! :)

      1. Richard Doktor Avatar
        Richard Doktor

        Yes, would be much better. I just wanted to point this out because it annoys me so much that nobody is able to understand that there is no “racism” at all (because there is only “one race” and it is called “man”), but only different ethnic groups. And the basis for solving a problem is to understand at all what it is about. And it is extremely important not to use false words like “racism”.

  5. Kacie Anne de Wit Avatar
    Kacie Anne de Wit

    Someone hire them.

  6. adolf Avatar
    adolf

    I AM WITH THE MCDONALDS LEGAL DEPARTMENT. THE VIDEO IN WHICH YOU ARE TRESSPASSING AND LOITERING ON MCCDONALD’S PROPERTY IS SIGNIFICANTLY FROWNED UPON. OUR RESTAURANTS ARE NOT AREAS TO SHOOT PERSONAL VIDEOS, THEY ARE ESTABLISHMENTAS THAT SERVES FOOD. SHOULD YOU OR ANY OF THE PERSONS REPRESENTED IN YOUR VIDEO RETURN TO MCDONALDS PROPERTY AGAIN YOU WILL BE REMOVED FROM THE PROPERTY AND OR SUBJECT TO PAY A FINE OF $1000 USD WITHIN 30 DAYS OF THE INCIDENT. IF YOU WANT TO TRY THAT AGAIN TRY PF CHANGS BITCH